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Benjamin Brühl 🚀
Founder @ Alrdy | Building better converting websites for B2B SaaS
Benjamin Brühl is a co-founder of Alrdy, a company that focuses on creating better converting websites for B2B SaaS companies.1 He is based in the Berlin Metropolitan Area and has extensive experience in the startup and digital product space.
Professional Experience
Benjamin's career highlights include:
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Co-Founder at Alrdy (July 2023 - Present): Helping small teams with big dreams fulfill their potential by providing cutting-edge design for websites, startups, and team projects through a subscription-based design and Webflow service.1
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Partner at colayer (February 2020 - Present): Working with a decentralized network of independent digital experts to build beautiful digital products by combining best practices from the startup, agency, and corporate worlds.1
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Interim CEO at Beesy (July 2018 - November 2018): Led a digital multibanking, accounting, and tax advisory solution for small businesses and freelancers.1
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Head of Product at FinLeap (March 2015 - June 2018): Built ventures from idea to launch, working on projects such as CLARK and FINREACH.1
Entrepreneurial Achievements
Benjamin has a strong track record in entrepreneurship and digital product development:
- Consulted for over 20 ventures on digital product strategy and positioning
- Built and launched 7 startups as an interim CPO or CEO
- Founded and bootstrapped an e-commerce business
- Facilitated several Design Sprints for SMEs and startups
- Built a following of over 500,000 on TikTok & Instagram in the travel niche1
Education
- Attended the University of Southern California (2010) for International Business Administration
- Earned a Bachelor of Science (BSc) in BWL from WHU – Otto Beisheim School of Management (2008 - 2011)1
Benjamin Brühl's diverse experience in product development, entrepreneurship, and digital strategy positions him well as a co-founder of Alrdy, where he aims to help B2B SaaS companies improve their website performance and conversion rates.
Highlights
How to turn your landing page into a sales agent 💰
In June, we worked on a landing page redesign for the awesome team at Banxware. Together, we focussed on the following key issues:
Problem 1: Pain points and solutions weren't clear.
Solution: We revamped the structure to answer top questions from visitors: → What is it? → Is this for me? → What problem does this solve? → How would I use it?
Problem 2: The branding looked outdated and unengaging.
Solution: We gave the branding a colorful, modern look with a human touch by adding more pictures and engaging graphics. As a bonus, we enhanced the landing page experience with smooth animations.
Problem 3: The landing page setup wasn’t scalable for different audiences.
Solution: We created a new CMS structure in Webflow for an easy and fast creation of additional landing pages. We leveraged the new native internationalization feature of Webflow to keep the CMS structure lean.
We really enjoyed the project, how do you like the new look?
#b2bsaas #landingpage #webflow
I'd stamp this on my forehead if I could.
And in big, black ink. It's that important.
When potential customers come to your website, they want to know…
"What's in it for me?"
The ONE big reason this question is so crucial is that it's the foundation of all business decisions.
Your potential customers aren't just browsing – they're seeking solutions to their problems.
And yet, most companies focus on features instead of benefits because it's easier to list what a product does than to understand and communicate its true value.
But if that were true…
→ Why do some products with fewer features outperform their feature-rich competitors? → Why do customers often ignore long lists of specifications? → Why do successful companies invest heavily in understanding their customers' pain points?
The fact of the matter is, people don't buy products or services - they buy better versions of themselves or their businesses.
They want to know:
→ What problem does this solve for ME? → How will this make MY life or business better? → Why should I care about THIS solution over others?
So next time you're creating content for your B2B SaaS website, remember: It's not about what your product does.
It's about how it transforms your customer's world.
Want to create content that resonates? Start with "What's in it for them?" and watch your conversions explode.
