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Benjamin Craig
International Digital Applications Manager at The Topps Company
Benjamin Craig is currently leveraging his expertise as the International Digital Applications Manager at The Topps Company, with a background encompassing social media, digital technology, and journalism.
At The Topps Company, Benjamin's role involves overseeing the entire lifecycle of digital application development, ensuring adherence to timelines, specifications, budgets, and legal requirements like COPPA and GDPR. He collaborates with marketing teams to devise user acquisition strategies, drive engagement, and ensure alignment with the company's digital app objectives.
Prior to his current position, Benjamin served as the Social Media Manager at Topps, where he crafted and executed targeted social media strategies to enhance brand awareness and drive sales. He also managed international social media content across various platforms while working closely with renowned licensors such as the Premier League, UEFA Champions League, Disney, and WWE.
Benjamin's professional journey includes stints with prominent organizations like Jaguar Land Rover, Birmingham City FC, Coventry Blaze, and Coventry City FC, showcasing his diverse experience in communication and media roles within different industries.
His educational background features a Bachelor of Arts in Journalism and Media from Coventry University, preceded by GCE Advanced Levels in English Language, Physical Education, Media Studies, and General Studies at Trinity Sixth Form Centre.
A proponent of cross-industry knowledge sharing, Benjamin Craig welcomes opportunities for collaboration and idea exchange across diverse professional domains.
Highlights
We're coming to the end of our second season of Topps Total Football and I couldn't be prouder of what we've achieved in what, in reality, is our first full season of the platform.
📈 User numbers continue to increase in all areas. ⚽ A core userbase of hyper-engaged and loyal users established. 🚀 Our digital/physical hybrid continues to redefine what can be achieved. 📊 We've battled against a tough digital landscape to continue to beat KPIs.
It has been a huge team effort, so please indulge me while I give some shout-outs...
Massive thanks to B-Engaged for their branding and social comms this past year. Ehsen Shah, Jordan Foster and Harvey Lewis have been nothing short of excellent throughout our time together.
The team here at The Topps Company, Topps International have been relentless in their approach to beating daily expectations. Archie M., Ernest Ware, Simon Wright, Dillon Stambaugh, Yuriy Durda, Stefano Vruna, Fola Bishi, Steven Bingham, Steve Gibson, Joanne Wedgbury, Emma Bebbington, Gino F., Dawn Gioia, Andrew Pesce and Andrew Chan.
The 2023/24 season is going to be something special ✨
