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Benjamin Goldman
SVP of Digital Revenue and Partnerships at 180byTwo a MeritDirect company
Professional Background
Benjamin Goldman is a seasoned executive in the realm of data-driven marketing and technology sales, currently serving as the co-founder and Chief Revenue Officer for 180byTWO. With extensive experience in utilizing analytics and cutting-edge technology to drive decision-making, Benjamin plays an integral role in crafting strategies that create meaningful opportunities for clients and partners. His diverse career has provided him with a robust understanding of the digital ecosystem and the nuances of client relationships, making him a valuable asset in the data solutions industry.
Benjamin began his professional journey on the agency side at Mindshare, where he honed his skills in strategic client planning and negotiations while working with prominent clients such as Burger King and Unilever. His tenure at Mindshare laid the foundation for his future endeavors and cultivated his passion for driving results through innovative marketing strategies.
After leaving Mindshare, Benjamin joined Madison Logic, an Inc. 5000 digital ad tech start-up, where he quickly distinguished himself as a top sales performer over a four-year period. His success at Madison Logic equipped him with a deep understanding of digital advertising technologies and reinforced his capability in strategic sales and business development.
Benjamin continued to expand his expertise by taking on a role at Acuity Ads, a growing programmatic company. There, he mastered the intricacies of platform and technology sales, further enhancing his acumen in selling comprehensive tech stacks in the rapidly evolving digital landscape.
Following his time at Acuity Ads, Benjamin contributed to Infogroup, where he played a pivotal role in harnessing the value of their highly verified deterministic data. His efforts in forging strategic partnerships with agencies and adtech companies across the digital ecosystem, including exchanges and media platforms, solidified his reputation as a leader in data management and monetization.
Education and Achievements
Benjamin Goldman earned his Bachelor’s degree in Business, Marketing, and Intercultural Relations from Penn State University, a program that equipped him with crucial insights into consumer behavior and market dynamics. His early educational experiences were supplemented by a high school diploma from White Plains Senior High School, where he developed foundational skills that would serve him throughout his professional career.
Throughout his career, Benjamin has held numerous prestigious positions, including:
- Senior Vice President of Digital Revenue and Partnerships at MeritDirect
- Chief Executive Officer at FACIO
- Senior Vice President of Data Partnerships & Business Development at BRIDGE
- Vice President of Digital Data Solutions & Partnerships at Data Axle
- Director of Sales at AcuityAds Inc.
- Regional Sales Director at Madison Logic
- Senior Associate National Television and Assistant Negotiator for National Television at MindShare
His various roles have consistently demonstrated his expertise in integrated marketing, campaign management across various digital channels, and P&L management. Benjamin’s strategic vision has allowed him to contribute significantly to the organizations he has been a part of, leading initiatives that bridge the gap between data insights and actionable marketing strategies.
Achievements
Benjamin Goldman’s career is marked by notable achievements that highlight his leadership and innovation in digital marketing and data solutions. As a co-founder and Chief Revenue Officer at 180byTWO, he has successfully built a company that leverages data to deliver valuable insights and drive business growth for its clients. His focus on data-driven decision-making sets 180byTWO apart in a crowded marketplace, showcasing his ability to identify and respond to emerging trends in the industry.
In his previous roles, Benjamin has been instrumental in developing lasting partnerships that have enhanced organizations' market presence and boosted revenue streams. His ability to navigate complex negotiations and foster collaborative relationships has resulted in significant business development outcomes that align with contemporary digital marketing needs.
With a commitment to excellence and a passion for entrepreneurship, Benjamin has not only excelled in driving sales but has also demonstrated a profound understanding of product and marketing management. His expertise spans various sectors, including data management, campaign management across channels like display, video, mobile, and social media, providing him with the versatility to adapt to different markets and challenges.
In conclusion, Benjamin Goldman stands out as a prominent figure in the digital marketing and technology sales sphere. His leadership at 180byTWO, along with his extensive background in agency operations and digital advertising technologies, has made him a well-respected exp
Highlights
🌟 May the 4th be with you! 🌟
As we celebrate #StarWarsDay, it's hard not to draw parallels between the beloved saga and the realm of B2B! Here are some lessons from the galaxy far, far away that apply to the world of business:
Collaboration is Key 🔑 - Just like the Rebel Alliance, strong B2B partnerships thrive when businesses collaborate, combining their strengths to overcome obstacles and achieve shared goals.
A Mentor Matters 🧙♂️ - In Star Wars, we see the power of guidance from mentors like Obi-Wan and Yoda. In B2B, seeking advice from industry experts can help businesses navigate challenges and reach new heights.
Constant Innovation 💡 - From lightsabers to hyperdrives, the Star Wars universe is filled with cutting-edge tech. B2B companies must also strive for continuous improvement and innovation to stay ahead in an ever-evolving marketplace.
Adaptability is Crucial 🦎 - The heroes and villains of Star Wars display an incredible ability to adapt to different situations. Likewise, B2B companies must be agile and responsive to shifting landscapes and customer needs.
The Power of Storytelling 📚 - Star Wars has captured the hearts and minds of millions through its epic storytelling. B2B businesses can benefit from harnessing the power of compelling narratives to engage their audience and build lasting connections.
So, on this #MayThe4th, let's embrace the wisdom of the Force and use it to propel our B2B businesses forward! 🚀
#MayThe4thBeWithYou #B2B #StarWars #BusinessWisdom #Collaboration #Innovation #Adaptability #Storytelling
Great Article and interesting insights. I agree with you but I do believe Snowflake and AWS can exist without making Liveramp irrelevant as the ecosystem will need integrations and many consistent ID spaces to exist to ensure scale and compliance. However, if the DSP space continues to consolidate this will become less of a concern.
#Cleanroom #adtech
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Mesh is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Mesh centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.