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Benjamin Kratsch

CEO // Content Strategist & Marketing Specialist // Gaming & eSports expert at GLP MEDIA

Benjamin Kratsch is a dynamic journalist and storytelling expert, possessing over a decade of experience in driving comprehensive marketing strategies and engaging content creation within the realms of esports and gaming. With an impressive portfolio that includes collaborations with renowned brands such as Red Bull and corporate giants like NBC Universal, Benjamin has consistently demonstrated his prowess in shaping compelling narratives and fostering social media engagement that resonates with a global audience.

His journey began with a strong educational foundation, studying International Business and obtaining a Certificate of Advanced Business English from the prestigious University of Cambridge, as well as completing his education at the Deutsche Journalistenschule. This combination of business acumen and journalistic expertise has allowed him to navigate the intricate landscapes of the media and marketing industries with agility and confidence.

Throughout his career, Benjamin has held a variety of significant positions that highlight his versatility and expertise in the gaming and esports sectors. As the former Global Content Director for Esports.com, he successfully led content initiatives that engaged and expanded a diverse audience of esports enthusiasts. His strategic vision and leadership capabilities were instrumental in establishing editorial platforms that enhanced the visibility of esports, while also elevating brand recognition for his clients.

Additionally, as a Special Consultant for eSports at NBCUniversal Media, LLC, he played a pivotal role in leveraging esports opportunities to connect with younger demographics, ensuring that the media giant remained relevant in an ever-evolving landscape. His marketing expertise was further showcased in high-profile roles, such as the Vice President of Marketing and Shareholder at Cow Level AG, where he developed innovative marketing strategies that propelled brand growth and consumer engagement.

Recently, Benjamin distinguished himself by successfully closing a significant technology ICO worth 5.8 million USD in a senior marketing position, showcasing his ability to merge technology and storytelling in bringing products to market. His strategic insights and forward-thinking approach continue to make him a sought-after consultant in the gaming and esports industries, as he works to navigate the challenges and opportunities presented by emerging technologies.

Benjamin's extensive involvement in the esports community is reflected in his previous consultancy roles with various organizations, including IDG (International Data Group) as a strategic consultant for Gaming and esports, where he provided invaluable insights into market trends and consumer behavior. His diverse experience also includes hosting the Mobile Growth Summit at the Mobile Growth Association, showcasing his communicative ability and passion for knowledge sharing.

In his earlier roles, Benjamin wore many hats as he co-founded and served as CMO for VAYLA while also leading marketing efforts at NAC Foundation, LLC. His tenure as a content strategist and marketing specialist at GLP MEDIA, where he functioned as CEO, allowed him to refine his skills in leading teams and driving brand vision towards achieving impactful results.

A respected thought leader, Benjamin has contributed to various publications, including his role as Correspondent for Fashion & Celebrities at GALA Magazin by Gruner + Jahr GmbH. His editorial and localization expertise at Future plc and Games Network GmbH as Deputy Editor in Chief underscores his extensive knowledge of creating engaging and relevant content across different media platforms. His commitment to enriching the esports narrative shines through in every project he undertakes.

With proven success as an artist in the convergence of journalism, marketing, and technology, Benjamin Kratsch is poised to continue making significant contributions to the esports industry, particularly as he sets his sights on the upcoming Esports World Cup, where his storytelling prowess is expected to elevate the event's narrative and engage an even wider audience.

Related Questions

How did Benjamin Kratsch develop his storytelling expertise in the esports industry?
What marketing strategies did Benjamin implement at Cow Level AG to enhance brand visibility?
In what ways did Benjamin contribute to the success of the technology ICO he recently closed?
What experiences at NBCUniversal Media, LLC shaped Benjamin's approach to engaging younger audiences through esports?
How has Benjamin Kratsch’s educational background influenced his career trajectory in journalism and marketing?
What role did Benjamin play in the editorial direction of Esports.com during his tenure as Global Content Director?
How has Benjamin's experience with various organizations shaped his view on the future of esports?
What are some key insights Benjamin has gained from his work with Red Bull in the esports sector?
How will Benjamin Kratsch leverage his expertise at the upcoming Esports World Cup?
What challenges and opportunities does Benjamin see emerging in the esports landscape today?
Benjamin Kratsch
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Location

Munich Area, Germany