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Benjamin Lorthiois
CMO at happn
Professional Background
Benjamin Lorthiois is a seasoned professional in the mobile industry with over 20 years of experience. Throughout his illustrious career, he has demonstrated exceptional leadership in digital transformation, successfully creating new ecosystems, and launching businesses from the ground up. With a robust background in marketing and international business development, Benjamin possesses strong commercial skills that enable him to navigate diverse company cultures and operate effectively across international markets. His analytical approach, combined with a deep passion for mobile and digital innovations, has driven significant results for every organization he has been part of.
Benjamin has held prestigious positions in leading companies. Currently, he serves as the Chief Marketing Officer at happn, a role that underscores his expertise in mobile marketing and digital strategies. Prior to this, he was the Vice President of Marketing Acquisition & Growth at Cellfish, where he played a pivotal role in expanding brand reach and optimizing customer acquisition strategies. His strategic insight and focus on performance marketing propelled Cellfish's success in a highly competitive market.
Throughout his career at Bouygues Telecom, he served as the Head of Mobile Marketing & Mobile Payment Solutions, and as the Content Partnership Manager in the Mobile Internet division. In these roles, he demonstrated his capacity to blend technology with marketing, enhancing customer engagement through innovative mobile solutions. His analytical mindset and ROI-driven approach have consistently yielded impressive growth metrics.
Education and Achievements
Benjamin Lorthiois's educational background is as impressive as his professional achievements. He began his academic journey at the Institution Saint Jean in Douai, where he laid the foundation for his future endeavors. He furthered his education by obtaining a Master of Science in Marketing Management from EDHEC Business School, one of the prestigious institutions recognized for its rigorous academic programs and esteemed faculty. His education has equipped him with the theoretical knowledge and practical skills essential to thrive in the fast-paced world of digital marketing and business development.
Throughout his impressive career, Benjamin has amassed various accolades, thanks to his innovative thinking and strategic execution. His proficiency in digital marketing, brand management, and performance marketing, combined with his experience in data analytics and customer relationship management (CRM), positions him as a leading authority in the mobile industry. He has also earned a reputation for successfully guiding international growth initiatives, particularly in emerging markets, and has effectively managed P&L responsibilities to drive profitability.
Achievements
Among Benjamin's notable achievements are his successful initiatives in launching and scaling mobile payment solutions, significantly enhancing user engagement through impactful digital advertising campaigns, and leading the successful turnaround of underperforming marketing strategies. His work at Cellfish in the marketing acquisition and growth domain has not only expanded the customer base but has fundamentally transformed the company’s marketing approach, integrating data-driven strategies that yield high ROI.
Benjamin's expertise encompasses various domains within the mobile and digital landscapes. He specializes in digital marketing, brand and content strategies, digital advertising, and performance marketing. His comprehensive understanding of CRM systems, business development dynamics, product management, and online payment technologies has characterized him as a versatile leader. He has also established himself in mobile commerce (m-commerce) and entertainment applications, demonstrating a keen ability to align products with market demands and consumer experiences.
Overall, Benjamin Lorthiois stands as a notable leader in the mobile industry, combining a wealth of experience with a forward-thinking mindset. His dedication to leveraging digital solutions for business growth and his passion for driving innovation in mobile and digital marketing makes him a valuable asset in any organization.
tags=[
mobile industry
digital transformation
marketing
international business development
commercial skills
digital marketing
performance marketing
business development
product management
digital advertising
mobile payment
international growth
content strategies
CRM
P&L management
mobile marketing
m-commerce
mobile applications
data analytics
