Suggestions
Ben Farley
B2B Podcast Consultant | Founder of Earworm Podcast Agency
Benjamin Rees is a highly skilled digital marketer and business leader with a diverse range of expertise. He has experience as a Chief Executive Officer at The Famous Company and Managing Director at Omni Creative. Benjamin's professional background also includes Sales & Marketing Director at CARUN PHARMACY s.r.o. and Founder at Cosound. With an understanding of multiple programming languages and DevOps architecture, he is a trained graphic designer and web developer. Benjamin has a deep technical knowledge of SEO, PPC, mailing list growth, and click-funnels. He is also known for his passion for complex mathematics and creative problem-solving. Music is one of his hobbies, and he is a musician and music lover.
Highlights
A couple of weeks ago, someone described our website as looking like a "Kylie Minogue" album cover.
...and whilst I wasn't horribly offended (self confessed fan 🙋🏻♂️) it probably wasn't the right vibe for the B2B work that we're doing.
I was also politely reminded that the site didn't really showcase any of our work... which, if I do say so myself, is good.
SO... we've changed it up.
New site now live.. still very much work in progress, if you find bugs please DM me 🐛😆
Attention is the currency, and every marketing team is competing for yours.
So… what are you doing to ensure that your content stands out? 🤔
❓ How are you holding attention? 📊 How are you tracking your content’s performance? 💸 What’s the ROI on a piece of content?
It might seem impossible to track, but the data is there if you look for it. Aimlessly publishing to any marketing channel without considering its impact is a waste of energy and resource.
Here are 4 reasons to consider podcasting as a marketing channel vs traditional social....
🎧 Podcast listeners are highly engaged and loyal. They choose to tune in, making them more receptive to your message.
🏃🏽♂️ Podcasts offer asynchronous communication. Your audience can listen whenever they choose—on the go, at the gym, during a walk, or even while multitasking. Unlike video, podcasts don’t demand undivided attention.
📢 80% Completion Rate: Did you know that 80% of people who start a podcast episode finish it? That’s a level of engagement other mediums can only dream of.
💼 Higher Purchase Intent: Listeners trust podcast hosts, and this trust translates into higher purchase intent. Ads read by trusted hosts can significantly influence buying decisions.
The bottom line is… Content Marketing is COMPETITIVE & 90% of businesses are doing it wrong 😑 A brand or business podcast should be a serious consideration for any marketing team.
Are you aimlessly posting content and hoping for the best without a clear strategy? Let’s book a 1-2-1! 💬
