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Benjamin Thiele-Long
Director, Head of West Coast at Cognito
Professional Background
Benjamin Thiele-Long is a seasoned professional with a remarkable 15 years of experience providing strategic counsel, media relations, and digital marketing strategies across a multitude of sectors, including retail, technology, financial and professional services, and non-profits. His diverse background encompasses both agency and in-house roles, where he has adeptly managed large global teams and has been pivotal in executing integrated marketing communications campaigns across the U.S., APAC, and EMEA.
With a strong foundation as a former lawyer, Benjamin has established himself as a trusted advisor in crisis and issues management, delivering indispensable crisis planning and support for notable international brands across various industries, including manufacturing, retail, banking, as well as religious and academic institutions. His extensive expertise in communications positions him as a thought leader in the field, guiding corporate boards and C-suite executives on impactful brand strategies, media engagement, and crisis communication management.
Education and Achievements
Benjamin’s academic credentials are impressive and reinforce his capabilities in strategic communications and law. He studied the Bar Vocational Course and received a distinction at the College of Law, which is indicative of his dedication and proficiency in the legal domain. Additionally, he earned a Graduate Diploma in Law, also graduating with distinction from the same institution. Benjamin holds a BA (Hons) in Psychology and Cognitive Neuroscience from Royal Holloway, University of London, which equips him with a deep understanding of human behavior—a vital asset in crafting effective communication strategies.
Benjamin’s educational journey began at Churcher's College, where he completed his A-Levels in English, Philosophy, and German. This solid educational foundation cultivates his multidisciplinary approach to problem-solving and strategic thinking.
Key Roles and Responsibilities
Throughout his career, Benjamin has honed several key skills that drive his impactful work in communications:
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Integrated Marketing Communications Strategies: Benjamin has successfully created, developed, and executed comprehensive marketing strategies that encompass media relations, brand identity, content marketing, advertising, and influencer campaigns. Additionally, his proficiency extends to web design, analytics, and CRM management, ensuring that communications strategies are data-driven and effective.
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Advising Executives: As a trusted advisor to C-suite executives and boards, Benjamin provides insights on brand strategies, issues and crisis management, and communication training. His ability to convey complex information clearly and effectively during public speaking engagements, interviews, and media interactions has been a cornerstone of his professional reputation.
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Internal Communications Management: He has experience in creating and delivering internal communication plans, which include producing annual reports, preparing CEO presentations, and managing event logistics. Additionally, Benjamin specializes in writing executive speeches, bylines, and op-eds, further showcasing his storytelling and persuasive communication skills.
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Global PR and Media Strategies: Benjamin is proficient in coordinating global public relations strategies, managing media relationships across print, online, and broadcast platforms. His ability to cultivate relationships with key media figures enhances his effectiveness in securing coverage for his clients.
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Stakeholder and Investor Relations: Ensuring that stakeholder and investor relations are handled with finesse is another area where Benjamin excels. He has provided crisis management training to organizations, addressing concerns proactively and preserving brand integrity during challenging times.
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Digital Platform Proficiency: With extensive experience using various digital platforms such as Hootsuite, HubSpot, Salesforce, Pardot, SignalAI, NewsWhip, Medium, and Muckrack, Benjamin is well-versed in leveraging modern tools to enhance engagement and communication effectiveness.
Notable Achievements
Benjamin's career trajectory is decorated with significant roles across esteemed organizations. Currently, he serves as the Director, Head of West Coast operations at Cognito, where he continues to lead strategic projects and drive innovative communication solutions for clients. His progression within Cognito reflects not only his exceptional skill set but also his ability to adapt in a rapidly changing communications landscape.
Previously, he held multiple key positions within Cognito, including Director and Vice President, where he was instrumental in developing impactful strategies that engaged audiences and elevated brand presence across diverse sectors. Additionally, he served as Associate Director at Infinite Global, contributing his expertise to redefine organizational communications and strengthen brand messaging.
In the legal sector, Benjamin's experience as a barrister in various prestigious chambers, including Pump Court Chambers, Pinsent Masons, and Furnival Chambers, enriched his understanding of complex issues, providing him with a unique edge in crisis management and strategic communication. His role as the Interim Head of PR at King & Wood Mallesons showcases his adaptability and leadership in steering essential public relations initiatives within the legal arena.
Personal Interests
Beyond his remarkable professional achievements, Benjamin is an avid triathlete, competing internationally in triathlons. His dedication to competing at a high level reflects his commitment to personal excellence and his knack for discipline and endurance.
In addition, Benjamin is passionate about music. He is a dedicated chorister, composer, and volunteer music director, highlighting his multifaceted talents outside of the professional realm. His musical pursuits not only offer a creative outlet but also showcase his leadership and collaborative skills in a different context.
In summary, Benjamin Thiele-Long exemplifies a unique blend of legal expertise and strategic communications experience. His commitment to excellence and continuous professional growth makes him an invaluable asset to any organization. With a comprehensive understanding of various sectors, exceptional media relations acumen, and a profound ability to navigate crisis situations, Benjamin continues to make significant contributions to the world of marketing communications, crisis advisory, and executive training. His passion for sports and music further enriches his profile, revealing a well-rounded individual dedicated to personal and professional development.
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Mesh is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Mesh centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.