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Benjamin Tilley

13 Years in Digital & MarTech | AI Algorithms & Analytics | Connected Commerce | Growth Consultant | G2 Best ROI and Analytics Winner | Conversion concerns? Book a call to fix it today ⬇️

Benjamin Tilley is a seasoned entrepreneur and digital marketing expert with a diverse background in martech and growth hacking. He has over thirteen years of experience spanning from Bollywood to Blockchain. Currently, Benjamin is actively involved with Segmentify, The Growth Locker, and spearheading the development of the eCom Association UK. Segmentify, where Benjamin is currently engaged, is a cutting-edge connected commerce platform driven by advanced AI algorithms developed over nine years. The platform focuses on optimizing advertising, SEO, and marketing campaigns to reduce costs and boost ROI.

Highlights

Sep 13 · linkedin

Launched in 2004, Dove's "Real Beauty" campaign became a cultural phenomenon by challenging traditional beauty standards.

The campaign, featuring real women of various shapes, sizes, and ethnicities, sparked a global conversation about body positivity and authenticity.

The result?

A 700% increase in sales and over 4.5 million shares online within a year.

The campaign tapped into the psychology of inclusivity, leveraging emotional appeal to connect with consumers on a deeper, more personal level.

How are you using authenticity to build trust with your audience?

#BrandAuthenticity #ConnectedCommerce #MarketingWithPurpose

Sep 2 · linkedin

Seth Godin's philosophy goes beyond writing compelling copy; it's about deeply understanding your customers.

Knowing where they are now, where they aspire to be, and how your solution bridges that gap is the real key to effective marketing.

It’s not just about selling a product—it's about helping customers achieve their ideal selves.

According to Salesforce, 66% of consumers expect brands to understand their unique needs. Meeting this expectation builds trust and loyalty.

How well do you understand your customers' journey toward their ideal self?

#CustomerUnderstanding #ConnectedCommerce #MarketingStrategy

Benjamin Tilley
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Location

Manchester, England, United Kingdom