Suggestions
Bennett Fitzgibbon
Vineyard Irrigation Technology and Water Management Advocate
Bennett Fitzgibbon is the Vice President of Marketing at Lumo, a company focused on agricultural technology, particularly in the wine industry.14 He is an experienced B2B SaaS Marketing leader with strong management skills and a background in growth.3
Professional Background
Bennett has held multiple senior management roles in B2B SaaS companies throughout his career.3 His expertise lies in marketing and campaign management, which he brings to his current position at Lumo.4
Role at Lumo
As VP of Marketing at Lumo, Bennett is part of the executive team based in California's wine country.1 Lumo specializes in hardware and software solutions for vineyard management, particularly focusing on irrigation technology.15
Responsibilities
In his role, Bennett is likely responsible for:
- Overseeing Lumo's marketing strategies
- Managing the marketing team
- Driving growth initiatives
- Communicating Lumo's value proposition to potential clients in the wine industry
Location
While Lumo is based in California's wine country, some sources suggest that Bennett may be currently based in Antigua and Barbuda.2 However, this information should be verified as it may not be up to date.
Bennett Fitzgibbon's LinkedIn profile can be found under the username bennett-fitzgibbon-14a4b163.3
Highlights
Over the past two years, we’ve asked over 100 growers whether or not they thought automation would be beneficial to their operation, and more than 90% said yes.
Yet, many are still uncertain about what kind of financial gains they should expect to see. To truly understand what automation can do for your operation, you need to consider several different variables:
-Your current irrigation costs -Your projected irrigation costs after implementing automation -The cost of investment and payback period -The indirect costs and benefits of automating
We’ve built a google sheets template that lets you run your own ROI assessment in minutes and uses inputs that are unique to your business. Skip to the 22 minute mark of this California Association of Winegrape Growers webinar (or watch in its entirety at 1.5x speed) I presented with Ryan Decker from Clos du Val Wine Co. last week. We go through an example with his vineyard as well as a couple Redwood Empire Vineyard Mgmt ranches.
Message me or leave a comment if you’d like to run through your own assessment or get a copy of the ROI calculator template >> https://lnkd.in/g5ZCmT8S
Kathy Turner Ernie Wilson Devon Wright Steele Roddick Ishan Tikku Mindy Burris DeRohan Natalie Collins Patrick Riggs
#IrrigationAutomation #IrrigationTechnology #IrrigationManagement #SmartIrrigation #IrrigationROI #AgTech
Here’s a cliché that will take you far as a marketing leader: don’t be afraid to ask for help.
I think most people, including myself, are often scared to admit that they’re not good at doing something. It’s easy to get defensive and to set the unrealistic expectation for yourself that somehow you should know everything and be great at doing everything.
But you can’t know everything, you can’t be great at everything, and there will always be too much to do all on your own.
I know early on in my own career I would feel threatened whenever my manager would recommend we hire a consultant to help us with something and I’d fear that somehow I would be replaced for not being as good as the expert with 20+ years of experience.
But in reality it was almost always the case that my manager did in fact believe in me and just wanted to help me grow and learn, rather than something illogical like trying to prove that I wasn’t capable or skilled.
Now I embrace the idea of working with people who have more experience and knowledge than me because working with specialists almost always produces better results.
And I’m way more open-minded and accepting that I’m never going to know everything and that I don’t need to be great at everything. There’s always something new to learn and there are always experts to learn from.
So don’t be afraid to ask for help. You’ll go farther, faster, working with others.
I’m grateful it’s a lesson I’ve learned, but still something I need to continue to work on.
