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Benno Flotzinger
Founder and Playing Captain bei Now-Labs GmbH
Professional Background
Benno Flotzinger is a distinguished entrepreneur and a prominent figure in the field of venture design and transformation services. In 2020, he co-founded now.labs, an innovative venture design network based in Basel, Switzerland. This unique business organism thrives on helping European companies navigate the complex landscape of change. Benno's vision is to assist organizations—ranging from startups to established enterprises—by ideating, designing, building, and transforming their business models to suit the evolving market dynamics.
His multidisciplinary approach encompasses a diverse team of creatives, consultants, scientists, artists, and entrepreneurs with expertise across various sectors. Together, they empower clients to uncover their core purpose, explore future business potentials, and craft the ventures that will define their trajectories. Benno's leadership at now.labs facilitates the creation of sustainable innovation infrastructures while enhancing brand leverage and establishing communication interfaces that ensure successful business operations.
Under Benno's guidance, now.labs has become adept at developing integrated digitalization strategies, disrupting conventional business models, designing comprehensive customer experiences, and fostering innovative marketing and sales processes. His ability to build and manage high-performing innovation teams allows clients to deliver groundbreaking products, services, and digital processes that resonate with their target audiences.
Education and Achievements
Benno began his educational journey at Lichtenfelsgymnasium in Graz, where he earned his Matura, laying a strong foundation for his future endeavors in business and innovation. His academic background has undoubtedly equipped him with a critical thinking mindset and analytical skills necessary for success in the ever-complex world of entrepreneurship.
Throughout his career, Benno has held various key positions that showcase his versatility and visionary leadership. Notably, he served as the New Business Coordinator at N+P Strategic Design Solutions, where he played a pivotal role in developing new business opportunities and strategies that propelled the company forward. Previously, as the IMM Project Coordinator for Bavaria, he coordinated impactful projects that brought together industry and innovation.
Benno's entrepreneurial spirit shines brightly through his involvement in multiple startups. As the Co-Founder and CEO of ideaWallet, he launched the first online service of now.labs, demonstrating his commitment to leveraging technology for better business solutions. He also co-founded sevenSkies, immersed in the development of smart mobile spaces, emphasizing his dedication to innovation in the design industry.
His impressive track record continues with significant contributions to organizations like designaustria, where he served on the board and helped advocate for knowledge sharing and interest organization within the design community. Additionally, his influence spans through various roles such as Co-Founder and CIO at fourmedia, Senior Creative Director at AHA Puttner Redcell, and founding several creative ventures including planetx new media network and pink ink design.
Notable Achievements
- Co-founder of now.labs: Benno established a forward-thinking venture design network focused on helping businesses adapt and thrive in changing markets.
- Leadership roles: Spearheaded initiatives in both startup and corporate environments, showcasing his capacity to lead multi-disciplinary teams towards successful outcomes.
- Innovation in business: Developed cutting-edge strategies that integrate technology with creative design to disrupt traditional business models and foster economic growth.
- Industry recognition: Played pivotal roles in notable organizations, enhancing the visibility and performance of design and innovation sectors across Europe.
In summary, Benno Flotzinger is a visionary leader dedicated to fusion of creativity and entrepreneurship. Through now.labs and his previous endeavors, he continues to inspire change and foster innovation across Europe. His extensive experience and a profound understanding of the complexities of business transformation position him as a formidable player in the realm of venture design. The impact of his work not only transforms individual organizations but also contributes to the broader landscape of business innovation. As he moves forward, Benno's commitment to facilitating growth and embracing change will undoubtedly continue to influence the future of the industry.
