Sign In

Benny Ng

Co-founder, Director (Business Applications) @ iZeno - A Logicalis Company

Professional Background

Benny Ng is a distinguished professional with extensive experience in customer relationship management (CRM) and IT service management (ITSM) across Asia. With an impressive background that spans both enterprise and mid-sized businesses, Benny has established himself as a trusted advisor in transforming customer experience through data-driven insights. His profound knowledge in these areas allows him to create comprehensive overviews of customer interactions, which in turn drive strategic improvements for his clients' services and products.

As a co-founder and Director of Business Applications at iZeno, Benny has played a pivotal role in integrating ITSM solutions into the frameworks of various organizations in the region. His leadership capabilities shone through when he spearheaded the setup of the ITSM practice at iZeno. This involved focusing on the implementation and ongoing support of the versatile Atlassian stack, which includes Jira Service Desk, Confluence, Statuspage, Ops Genie, and Insights Asset Management. Benny's initiatives have consistently delivered tangible results for enterprise clients, demonstrating his ability to enhance operational efficiency and customer satisfaction.

His dedication and contributions to the field have earned him recognition as the APAC CRM leader by SugarCRM for four consecutive years. In addition, Benny represented the APAC region in the Atlassian Partner Advisory Council during 2020 and 2021, showcasing his commitment to advancing best practices in ITSM and collaborating with other leaders in the industry.

Education and Achievements

Benny's educational background is extensive and reflects his dedication to excelling in the fields of accounting and technology. He initially pursued a career in accountancy by studying at Nanyang Technological University Singapore, where he obtained his Bachelor of Accountancy (B.Acc). His foundational education in commerce continued at Hwa Chong Junior College, further preparing him for the rigors of the accounting profession.

Eager to deepen his expertise in the financial sector, Benny took the steps necessary to become a Certified Public Accountant (CPA) through CPA Singapore. This qualification not only solidified his accounting knowledge but also provided him with unique insights into how financial management intersects with customer relationship dynamics in businesses.

Recognizing the increasing importance of technology in customer engagement, Benny sought further specialized training in CRM systems, specifically with SugarCRM. He completed various courses including Certified Trainer, End User, Administrator, and Train-the-Trainer programs through Sugar University's Authorised Learning Partner. This diverse educational journey has equipped him with the tools necessary to support organizations in implementing effective CRM practices that align with their business objectives.

Achievements

Benny Ng's exceptional accomplishments are a testament to his expertise and influence in the domains of CRM and ITSM. His repeated recognition as the APAC CRM leader by SugarCRM for four consecutive years emphasizes his prowess and commitment to excellence in customer relationship strategies within the Asia-Pacific region.

His influential role as a representative of APAC in the Atlassian Partner Advisory Council during 2020 and 2021 further highlights his status as a foremost thought leader. Benny's involvement in this capacity allowed him to collaborate with other industry leaders, share insights regarding best practices, and help shape the strategic direction of partner relationships within the Atlassian ecosystem.

Furthermore, as a co-founder of iZeno, Benny has not only helped establish the company's reputation as a trusted partner in CRM and ITSM but has also been instrumental in guiding organizations through their digital transformation journeys. His vision and execution of ITSM practices have paved the way for clients to enhance their service management capabilities, thereby achieving greater customer satisfaction levels and operational efficiencies.

In summary, Benny Ng exemplifies a successful blend of accounting expertise, ITSM knowledge, and customer relationship management skills. With a continuous drive for innovation and improvement, Benny is committed to helping organizations across Asia achieve their customer experience goals. His ability to leverage insights for transformational change sets him apart as a leader in the field, contributing significantly to the success of both his career and those businesses he supports.

Benny Ng
Add to my network

Location

Singapore