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Benoit Vatere

CEO, Founder at Vtagz / Mammoth - Retail Media at Liquid Death

Benoit Vatere is a prominent figure in the retail marketing industry, known for his role as the Founder and CEO of Mammoth where he spearheads the advancement of the direct-to-retail SaaS Platform, VTAGZ.

With a strong focus on the intersection of technology, mobile entertainment, and revenue generation, Benoit is dedicated to addressing the crucial question of the impact of digital content on sales for brands.

Prior to his work on the innovative VTAGZ Platform, Benoit founded Creatorly under Mammoth, a reputable influencer network that empowered brands to maximize the effectiveness of their social media strategies, bridging content creation with actual consumer transactions.

His professional journey includes a notable tenure as Entrepreneur in Residence at Science Inc., a startup studio and venture firm, as well as serving as the CEO & Managing Director at PlayHaven, a mobile ad network that was ultimately acquired by RockYou.

Benoit's entrepreneurial spirit also led him to co-found technology startups like magnify360 and Popular.fr, showcasing his diverse expertise in the tech industry. He remains actively engaged in various company boards and extends support to emerging brands as an angel investor in the Consumer Packaged Goods (CPG) sector.

Benoit Vatere is an alumnus of L’École Nationale Supérieure des Sciences Agronomiques de Bordeaux, holding a Masters in Engineering and Marketing, and is currently based in Los Angeles, CA, where he continues to shape the landscape of retail marketing and digital innovation.

His influential journey underscores his commitment to driving industry innovation and fostering brand success through a unique blend of technology, marketing acumen, and entrepreneurial prowess.

Highlights

May 17 · The New York Times
For Gen Z, Playing an Influencer on TikTok Comes Naturally - The New York Times
For Gen Z, Playing an Influencer on TikTok Comes Naturally - The New York Times
Jan 4 · Fortune
The Crystal Ball: VCs, private equity investors, and tech founders predict what’s to come in 2023 - Fortune
Benoit Vatere
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Location

Santa Monica, California, United States