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Bermal Ozbay

eCommerce Accounts Manager @ The LEGO Group

Bermal Ozbay is an eCommerce Accounts Manager - Turkiye at the LEGO Group, based in Istanbul, Turkey.1 She is a cheerful team-mate and friendly leader with experience in brand management and account management.1 Ozbay holds an MSc in digital business from MIP Politecnico di Milano and NEOMA Business School, and is interested in sustainable operations and digital innovation.1 She is fluent in Turkish, English, and Italian.1

Career at LEGO Group

Ozbay has been with the LEGO Group since May 2019, progressing through several roles:

  1. eCommerce Accounts Manager - Turkiye (May 2022 - Present)

    • Responsible for key accounts Amazon, Hepsiburada & Trendyol1
  2. eCommerce Trade Marketing Manager - Turkiye, Israel & Greece (March 2021 - April 2022)

    • Designed annual e-retail marketing calendars and communication plans
    • Analyzed sales and category performance
    • Led digital product launch marketing plans1
  3. Digital Marketing Manager - Turkiye, Israel & Greece (May 2019 - February 2021)

    • Led digital integrated marketing strategy
    • Developed omni-marketing agenda
    • Managed Adult Fan of LEGO (AFOL) communities1

Notable Achievements

  • Member of REEMEA Digital Gladiators Team, contributing to eTransformation of TIGR organization1
  • Led digital innovation projects, including a Virtual Bracelet Instagram Filter and Black Friday QR Code campaign1
  • Launched the first local Instagram account in the REEMEA Region, gaining 60K followers in three months1
  • Managed Covid-19 Support Donation operations and 'Play Day' activities with UNICEF Turkey1

Prior to joining LEGO, Ozbay worked at Nestlé in various roles, including Assistant Brand Manager and E-Business Partner.1

Highlights

Oct 25 · crowdcast.io
LIVE: Behind the Bricks - eCommerce - Crowdcast
LIVE: Behind the Bricks - eCommerce - Crowdcast

Related Questions

What are Bermal Ozbay's main responsibilities as eCommerce Accounts Manager at the LEGO Group?
How did Bermal Ozbay transition from Nestlé to the LEGO Group?
What digital innovation projects has Bermal Ozbay led at the LEGO Group?
How does Bermal Ozbay's experience in brand management benefit the LEGO Group?
What are some of the key achievements of Bermal Ozbay in his role at the LEGO Group?
Bermal Ozbay
Bermal Ozbay, photo 1
Bermal Ozbay, photo 2
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Location

Istanbul, Istanbul, Turkey