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Bernadette Butler
Bernadette Butler is the Chief Executive Officer and Co-Founder of StoryTap, a platform designed to help brands create and share authentic video stories from real customers and employees. She co-founded StoryTap in 2018 alongside Sean Braacx, aiming to simplify the video development process for businesses and enhance their marketing strategies through genuine storytelling.134
Professional Background
Before founding StoryTap, Butler held various marketing and advertising roles, including positions at Bell Mobility and the global agency FCB. She began her career at Quarry, a B2B agency in Waterloo. Her extensive background in corporate marketing provided her with valuable insights that she applied to her entrepreneurial journey.14
Achievements
Under Butler's leadership, StoryTap has experienced significant growth, including a reported 450% increase in the number of brands using its platform during 2020. The company secured a venture seed round in Spring 2021 to further scale its operations.12 Butler has received recognition for her work, including being listed on the Ready to Rocket list in 2021 and being named among the Top 10 Women’s Founders in the Lazaridis Scale-Up Program.1
Vision and Philosophy
Butler emphasizes the importance of authenticity in marketing. She believes that real customer stories are crucial for building trust and engagement with audiences. This philosophy is reflected in StoryTap's mission to empower brands to leverage customer-generated content effectively.23
Personal Journey
Transitioning from a corporate career to entrepreneurship posed challenges for Butler, including overcoming her fear of failure and adjusting to the lack of a regular paycheck while bootstrapping her business. Her experiences have shaped her approach to leadership and innovation within the startup landscape.45
Bernadette Butler continues to advocate for authentic marketing practices while leading StoryTap towards new heights in the digital storytelling space.


