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Bernie Fussenegger
Focused on improving your sales, channel visits and customer experiences with a combination of data, strategy, Marketing programs & tactics to drive desired results. Helping job seekers & recruiters daily.
Bernie Fussenegger is the Senior Director of the Consumer Media Group at Confluent Health, based in Louisville, Kentucky.134 In this role, he is responsible for growth marketing, focusing on brand awareness, generating interest, and new patient acquisition for Confluent Health's partner brands and locations across the U.S.23 He is also the Chief Cheese – Strategy & Engagement at B2The7, where he consults with brands on their marketing and digital strategies.2
Fussenegger's career progression includes:
- Senior Director, Consumer Media Group at Confluent Health Since September 2022, Fussenegger has been responsible for consumer strategy and direct-to-consumer roadmaps, performance marketing, SEO, digital and B2C strategies, and building support teams.3 Under his leadership, his team has seen a 23% year-over-year increase in website traffic and a 15% boost in social media engagement.1
- Director of Consumer Strategy & The Marketing Agency Team at Confluent Health From July 2021 to October 2022, Fussenegger was responsible for developing and implementing marketing strategies for direct-to-consumer growth. He also oversaw the corporate marketing agency team.3
- Marketing and Brand Director - Consultant at EZ-Chow Since March 2021, Fussenegger has been providing marketing and brand consulting for EZ-Chow, including marketing/digital strategy, content strategy, SEO, performance marketing, social media, and campaign management.3
- Chief Cheese - Strategy & Engagement at B2The7 Since June 2015, Fussenegger has been helping brands reach, retain, and regain customers with omnichannel data-driven strategies and tactics.3
- Partner at Three Ring Circus From January 2021 to December 2022, Fussenegger helped brands with social strategy, awareness, engagement, brand building, and community building.3
- Board Member at Community Coordinated Child Care, Inc. (4-C) From December 2017 to December 2022, Fussenegger participated with the Board and provided a marketing perspective.3
- Director, Menu Expansion at Papa John's International From January 2020 to March 2021, Fussenegger executed strategic business vision for new menu items and enhanced customer and team member experiences.3
- Director, Product Management - Customer Experience at Papa John's International From November 2018 to January 2020, Fussenegger oversaw strategic vision and roadmaps for commerce APIs, customer 360 view, and tech modernization.3
- Director of Digital - Customer Identity at Papa John's International From May 2018 to November 2018, Fussenegger led strategic vision, overseeing all facets of product development life cycle.3
- Director, Digital Marketing at Papa John's International From October 2012 to May 2018, Fussenegger directed strategy implementation for interactive data-driven marketing programs and managed utilization of CRM for omni-channel campaigns.3
- Sr. Manager, Design & Media - Digital Marketing at Papa John's International From January 2007 to October 2012, Fussenegger oversaw planning and execution of promotions utilizing web, email, social media, and other online and offline assets for both national and local eCRM plans.3
- Manager, Online Marketing at Papa John's International From January 2004 to January 2007, Fussenegger managed the design and development of the papajohns.com website and the visual look/feel of the Online Ordering site.3
- Board Member at Smile Project Louisville From November 2019 to March 2021, Fussenegger participated with the Board and provided a Digital Marketing & Social perspective.3
Fussenegger holds a Bachelor of Science degree in Marketing from the University of Louisville, where he graduated with honors.1 He also attended the University of Dayton.3 He was also the recipient of the 2015 Marketing Cloud Surfboard Award Winner, issued by SalesForce.3
