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Bernie Kassar

Founder & CEO / GTM Executive and Board Advisor / Investor / Keynote Speaker

Bernie Kassar is the Founder and Chief Technology Officer of Latitude 39, Inc., a company focused on innovative solutions in sales compensation and performance management. Based in the San Francisco Bay Area, he is actively involved in discussions around sales innovation and work-life balance, often sharing insights on platforms like LinkedIn.

Professional Background

  • Founder & CTO: At Latitude 39, Kassar leads initiatives aimed at enhancing sales compensation strategies. His recent announcements indicate that the company will participate in significant industry events like Dreamforce 2024, showcasing their innovative approaches to sales compensation.24
  • Industry Engagement: Kassar frequently engages with the professional community through his LinkedIn posts, discussing topics such as sales recognition and personal reflections on work-life balance.36

Personal Insights

Kassar emphasizes the importance of adaptability and resilience in the startup environment, reflecting on his experiences and learnings throughout his career. He also values travel as a source of inspiration and motivation.57

For more detailed professional information, you can view his LinkedIn profile at Bernie Kassar's LinkedIn .1

Highlights

Aug 21 · linkedin

As a CEO of an emerging company - do you truly listen to your customers? Better yet, how often do you seek their insights just to learn, without any agenda? It's tough with all the things on your plate as an entrepreneur, head of sales, managing sr execs, being a sales person at times, faking being a finance guru, office chef, etc.

However, over the past few weeks, I've had the privilege of speaking with various sales leaders, diving deep into their processes, understanding their pain points, and exploring how we can better serve them. These conversations have been incredibly productive in understanding the value we deliver today BUT - more importantly, what we can improve and new areas we should be focusing on. It’s one thing to think you know what your clients need, but it’s another to hear it directly from them.

A common theme has been heads of sales are looking for more unique ways of delivering motivation, a focused team and tools that make their teams "high performance machines" (direct quote) and keeping everybody on the same page.

The insights gained from these discussions are invaluable. Today, Latitude 39 is helping companies drive sales behavior through the use of compensation, but we are also studying how to drive high performance at the individual contributor level and as a sales team. If you are sales leader - DM if you want to participate in our next focus group on creating a high performance team.

Deliver value through listening vs selling!

Aug 15 · linkedin

Balancing work, personal life, and everything in between is very important considering how fast time moves. It's not always easy, especially when you’re passionate about what you do. But I’ve realized that taking time to recharge is just as important as pushing forward. Whether it’s a quiet morning with a cup of coffee, a walk in the park, or simply spending time with loved ones, these moments help me find clarity, motivation and keep me grounded.

I encourage everyone to find their own way to recharge and maintain that balance. It’s not just about being productive; it’s about being present and finding joy in the small things. Work smarter!

#WorkLifeBalance #Reflection #Wellness #PersonalGrowth

Related Questions

What inspired Bernie Kassar to start Latitude 39, Inc?
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What innovative solutions does Latitude 39, Inc. offer in sales compensation?
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Bernie Kassar
Bernie Kassar, photo 1
Bernie Kassar, photo 2
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Location

San Francisco Bay Area