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Bernt-Olof Hellgren

Head of XAAS Retail/CPG, Nordics at SAS

Bernt-Olof Hellgren is currently the Head of XAAS (Anything as a Service) for Retail and Consumer Packaged Goods (CPG) in the Nordics at SAS, a global leader in analytics and artificial intelligence. His role involves leveraging data analytics to enhance business performance and customer engagement within the retail and CPG sectors.

Professional Background

Hellgren has extensive experience in technology and digital business, having previously served as the EMEA Healthcare Leader at SAS. In this capacity, he focused on improving health outcomes and patient safety through advanced analytics across various healthcare institutions in Europe, the Middle East, and Africa.2 His expertise lies in integrating data-driven solutions to optimize operations and enhance customer relationships.

Contributions and Insights

Hellgren is known for his critical insights into digital marketing and technology trends. He has expressed skepticism about new platforms like Clubhouse, questioning their tangible value for brands amidst the hype surrounding them.1 This reflects his analytical approach to assessing the effectiveness of marketing channels.

Education

He holds a degree from Lund University, where he studied from 1990 to 1995.3

Hellgren's professional journey highlights his commitment to using analytics to drive innovation and performance improvements across industries.

Highlights

Jul 3 · martech.org
Reinventing websites for brands and ecommerce: Monday's daily brief

Related Questions

What are Bernt-Olof Hellgren's main responsibilities at SAS?
Bernt-Olof Hellgren
Bernt-Olof Hellgren, photo 1
Bernt-Olof Hellgren, photo 2
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Location

Stockholm County, Sweden