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Bert Groothand
Senior Communicatie & Content Consultant
Bert Groothand is an experienced professional in corporate communications and journalism with a diverse background spanning teaching, journalism, and corporate communication.
Starting his career as a teacher at a secondary technical school, Bert transitioned to journalism in the 1980s, working for prominent newspapers like De Telegraaf and Limburgs Dagblad before venturing into corporate communication.
He has held key roles in communication departments at notable organizations like Nationale-Nederlanden, ING Nederland, SNS Bank, and SNS REAAL, focusing on internal and external communication strategies, corporate culture programs, and content marketing initiatives.
In 2013, Bert became the director of Platform Content, an association of content marketing agencies, where he made significant contributions to the development of content marketing in the Benelux region.
His expertise lies in change communications, change management, leading communication departments, content marketing strategies, branded journalism, branded content, social media, and communication tools.
Currently, Bert works as a Communication & Content Consultant at BGCommunicatie and serves as a board member at PDMA Holland, actively involved in promoting and advancing content marketing practices.
He has previously held positions such as Strategy Director at El Contento, Advisor for Strategic Communication and Internal Branding at SNS REAAL, and Manager of Internal Communication at Nationale-Nederlanden.
Bert Groothand's extensive professional journey includes roles in journalism, corporate communication, and content marketing, showcasing his expertise in bridging the gap between journalism and commercial communications.
Highlights
Prachtige historische woning in het landelijke Kockengen, Nieuwstraat 1. (De eerste op bijgevoegde pagina). Voor de literaire geinteresseeerden, het oude dorpscafe in Voskuils wandelingen. Ook ideaal voor thuiswerkers.
https://www.pdma.nl
Product Development & Management Association NL
CONNECTING INNOVATORS WORLDWIDE
Altijd al over innovatie willen meepraten en nu alvast een goed voornemen voor 2019 laten ingaan? Dat kan! Wordt lid van de vereniging van innovatie specialisten. Wij bestaan uit een gezonde mix van academici, practitioners, adviseurs en studenten.
Het lidmaatschap bedraagt €140 op jaarbasis en daarvoor krijg je toegang tot de hele PDMA database aan artikelen, white papers en digitale bestanden van het Journal of Product Innovation Management en de eerder verschenen Vision kwartaalbladen. En natuurlijk gratis toegang tot de meeste PDMA.nl events in 2019.
