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Bert van Son

CEO- Founder at Mud Jeans international BV

Bert van Son is a renowned social entrepreneur and circular economy pioneer, best known as the founder and spokesman of MUD Jeans, the world's first and only circular jeans company. He established MUD Jeans in 2012, driven by his desire to transform the fashion industry's unsustainable practices. With over 30 years of experience in the fashion sector, Bert has held various leadership roles in companies such as Sahinler France SA and Leomil Fashion SAS.

Key Achievements and Initiatives:

  • Circular Economy Pioneer: Bert introduced the innovative "Lease-A-Jeans" concept, allowing customers to rent and return jeans, thereby reducing waste and promoting sustainability.
  • Awards and Recognition: MUD Jeans has won several prestigious awards, including the Koning Willem 1 Plaquette for sustainable entrepreneurship and the Sustainable Retailer of the Year Award.
  • B Corp Certification: MUD Jeans is a certified B Corp, recognized for its commitment to environmental sustainability and social responsibility.
  • Keynote Speaker: Bert has spoken at prominent events like TEDx, COP21, and Sustainable Brands, advocating for circular economy practices.

Background:

Bert van Son has a diverse international background, having lived and worked in Taiwan, Hong Kong, France, and Belgium. He is fluent in multiple languages, including English, French, German, and Dutch. His educational background includes studies at Nyenrode Business University and IVA Driebergen.

Current Role:

As the founder and spokesman of MUD Jeans, Bert continues to champion sustainable fashion and circular economy principles, inspiring change in the global denim market. His LinkedIn username is bertvanson.12

Highlights

Sep 13 · mudjeans.com
Class 2 - MUD Jeans
Class 2 - MUD Jeans
Jul 18 · otrium.pl
Ethical Conversations: A Talk with Mud Jeans - Otrium
Bert van Son – Founder, MUD Jeans - Higginson Strategy
Jan 1 · en.viepeople.com
Bert van Son on the success of Mud Jeans - VIE People

Related Questions

What inspired Bert van Son to start MUD Jeans?
How does the Lease-A-Jeans concept work?
What awards has MUD Jeans won under Bert van Son's leadership?
What is Bert van Son's background before founding MUD Jeans?
How does MUD Jeans ensure its jeans are sustainable?
Bert van Son
Bert van Son, photo 1
Bert van Son, photo 2
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Location

Bergen, North Holland, Netherlands