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Berto Kotze

Global Brand Director @ Unilever | Digital Marketing, Strategy

Berto Kotze is a senior marketing professional currently serving as the Global Brand Director for CIF at Unilever.12 He is based in London, United Kingdom, and has extensive experience in the consumer goods industry, particularly with Unilever.1

Professional Background

Berto Kotze describes himself as a dynamic and experienced senior blue chip marketer with a passion for nurturing brands.2 His career trajectory at Unilever has been notable, with his current role focusing on the global brand strategy for CIF, a well-known household cleaning product.

Education

Kotze has a strong educational background in economics:

  • Honours Degree in Economics (B Econ Hons)1
  • Honours in Economics (B Econ)1
  • He also studied at Erasmus University Rotterdam2

Current Role and Responsibilities

As the Global Brand Director for CIF, Kotze is involved in various marketing initiatives and campaigns. Some of his recent work includes:

  • Overseeing the "Sobremesa" campaign, which encouraged families to collaborate on dishwashing during holiday seasons46
  • Working with marketing agencies to develop and implement global brand strategies for CIF57

LinkedIn Presence

Berto Kotze maintains an active professional presence on LinkedIn. His profile can be found under the username berto-kotze-21915742.2 He occasionally shares updates about CIF's marketing activities, such as TikTok campaigns, demonstrating his involvement in modern digital marketing strategies.3

Highlights

Jun 14 · linkedin

I’m thrilled to announce that Sat-Cif-Faction emerged victorious in the Social Media category at The Drum Awards last night! 🏆

Cif has a rich history, yet, like many heritage brands, it was struggling to resonate with the younger generation. Gen Z's enthusiasm for cleaning is evident through the 100bn+ #CleanTok videos. 🧼

The ground-breaking strategy involved a pioneering collaboration with TikTok, tapping into the #CleanTok movement to revolutionise cleaning into an enjoyable and interactive experience. 🌟

Success like this is a testament to the power of teamwork. A special thanks to the team at Epoch design 👏 #InnovativeMarketing #AwardWinners 🏆

Shuchi Suri, Millie Cooper, Alifia Shabbir, Dori Flouti, Florian Bertrand Vernay, Rhiannon Jenkins, Klaudia Mankowska, Nathan Palmer

May 30 · linkedin

Digital and data should be at the core of everyday marketing roles - not specialisms

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Berto Kotze
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Location

Greater London, England, United Kingdom