Sign In

Beth Appleton

Chief Marketing Officer @Fortress | Experienced Entertainment Industry Leader | Manager that unlocks potential | Marketing Expert | Philanthropic Human Being | Advisor and Consultant

Beth Appleton is the newly appointed Chief Marketing Officer (CMO) at Fortress Australia, a games culture and experiences company.12 Here are some key details about her:

Professional Background

Music Industry Experience:: Beth Appleton has over two decades of experience in the entertainment industry.1 She has held several notable positions:

  • CEO of Jaxsta, Australia's only ASX-listed music company (now Vinyl Group)1
  • General Manager and Senior Vice President of Marketing Australasia at Warner Music2
  • Senior Vice President of Global Marketing at Warner Music (based in London)2
  • Roles at Universal Music Group1

Current Role:: As CMO at Fortress Australia, Appleton is responsible for:

  • Audience growth
  • Events
  • Marketing
  • Creative teams
  • Customer experience
  • Retention teams1

Skills and Expertise

Beth Appleton's LinkedIn profile describes her as a "Music Industry executive with transferable skills: operational, business development, marketing".3 Her personal qualities are listed as "tenacious, persistent, honest, creative, strategic".3

Vision for Fortress

Appleton sees her role at Fortress as an opportunity to contribute to the company's growth in Australia's booming gaming market. She emphasizes:

  • The importance of storytelling and delivering memorable experiences to fans and consumers2
  • Creating a sense of belonging for Fortress patrons2
  • Leveraging the synergy between the music and gaming industries2

Beth Appleton's LinkedIn username is indeed bethappleton.34

Highlights

Aug 14 · linkedin

For those of you who have visited one of our Fortress venues you will know that the integration of our character lore and storytelling is throughout.... super little 'easter eggs' to discover. Jon Satterley our founder and CEO has now launched a kickstarter for a comic book 'The Dream of Arcturus' which tells the story of "Vela [one of our characters] from Melbourne, 2315 [the name of our cocktail bar in Sydney] to the star, Arcturus, where the enigma of sentience leads her into the unknown." If you have a moment take a look and if you can support with a pledge.

https://lnkd.in/gf-VmMmi

Mar 5 · linkedin

Come work with me! We have two great roles in our marketing team up for grabs. Both Melbourne based.

Customer Experience Agent - A fantastic role working with Hayley Harding and Katie Cartledge ensuring that our valued customers are always looked after and that we are always learning from their input and ideas for our Fortress Sydney and Fortress Melbourne venues and experiences and multiple entertainment experiences. https://lnkd.in/gfHr8JXK

Also we have an epic role for events co-ordinator who will join Jessica Rozema and Kae McKenzie in our Audience Growth & Events team.
https://lnkd.in/gPtRd7x4

Come join Fortress, two heroic spaces and a realm of entertainment. Discover The Tavern, a fantasy-themed bar and eatery, famed for its hearty meals and flowing ales, The 2315 Sci-fi  Cocktail Bar, a retro futuristic arcade, and a PC gaming zone. At Fortress there is always something on and every visit is an epic adventure.

Related Questions

What are Beth Appleton's key achievements at Jaxsta?
How does Beth Appleton plan to integrate music and gaming at Fortress?
What unique strategies does Beth Appleton bring from her time at Warner Music?
How does Beth Appleton's background in music influence her approach to marketing at Fortress?
What are the main challenges Beth Appleton faces as CMO at Fortress?
Beth Appleton
Beth Appleton, photo 1
Beth Appleton, photo 2
Add to my network

Location

Australia