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Beth Appleton
Chief Marketing Officer @Fortress | Experienced Entertainment Industry Leader | Manager that unlocks potential | Marketing Expert | Philanthropic Human Being | Advisor and Consultant
Beth Appleton is the newly appointed Chief Marketing Officer (CMO) at Fortress Australia, a games culture and experiences company.12 Here are some key details about her:
Professional Background
Music Industry Experience:: Beth Appleton has over two decades of experience in the entertainment industry.1 She has held several notable positions:
- CEO of Jaxsta, Australia's only ASX-listed music company (now Vinyl Group)1
- General Manager and Senior Vice President of Marketing Australasia at Warner Music2
- Senior Vice President of Global Marketing at Warner Music (based in London)2
- Roles at Universal Music Group1
Current Role:: As CMO at Fortress Australia, Appleton is responsible for:
- Audience growth
- Events
- Marketing
- Creative teams
- Customer experience
- Retention teams1
Skills and Expertise
Beth Appleton's LinkedIn profile describes her as a "Music Industry executive with transferable skills: operational, business development, marketing".3 Her personal qualities are listed as "tenacious, persistent, honest, creative, strategic".3
Vision for Fortress
Appleton sees her role at Fortress as an opportunity to contribute to the company's growth in Australia's booming gaming market. She emphasizes:
Highlights
For those of you who have visited one of our Fortress venues you will know that the integration of our character lore and storytelling is throughout.... super little 'easter eggs' to discover. Jon Satterley our founder and CEO has now launched a kickstarter for a comic book 'The Dream of Arcturus' which tells the story of "Vela [one of our characters] from Melbourne, 2315 [the name of our cocktail bar in Sydney] to the star, Arcturus, where the enigma of sentience leads her into the unknown." If you have a moment take a look and if you can support with a pledge.
https://lnkd.in/gf-VmMmi
Come work with me! We have two great roles in our marketing team up for grabs. Both Melbourne based.
Customer Experience Agent - A fantastic role working with Hayley Harding and Katie Cartledge ensuring that our valued customers are always looked after and that we are always learning from their input and ideas for our Fortress Sydney and Fortress Melbourne venues and experiences and multiple entertainment experiences. https://lnkd.in/gfHr8JXK
Also we have an epic role for events co-ordinator who will join Jessica Rozema and Kae McKenzie in our Audience Growth & Events team.
https://lnkd.in/gPtRd7x4
Come join Fortress, two heroic spaces and a realm of entertainment. Discover The Tavern, a fantasy-themed bar and eatery, famed for its hearty meals and flowing ales, The 2315 Sci-fi Cocktail Bar, a retro futuristic arcade, and a PC gaming zone. At Fortress there is always something on and every visit is an epic adventure.
