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Beth Blecherman
✨ Marketing Consultant 👉Startup Co-Founder + Mentor 💡@thinkers360 #B2B Thought Leaders to follow 2021 - Past: Sr Mgr Deloitte
Professional Background
Beth Blecherman is a highly regarded Digital Marketing Consultant, celebrated for her proficiency in building enduring brands and fostering engaged communities. With notable experience working with professionals, startups, and Fortune 500 companies, Beth excels in creating targeted, well-executed marketing initiatives that promote customer loyalty and drive business growth through data analysis. Her deep passion lies in guiding businesses and professionals through their rebranding journeys, helping them refine their identity and establish a formidable presence in the market.
Throughout her impressive career, Beth has garnered recognition as one of the 150 Women B2B Thought Leaders You Should Follow in 2021. She has received numerous accolades including being listed among the Always On Power Player in Tech Media, Time's 140 Best Twitter Feeds, PC Magazine's Twitter Top 100, and Forbes' Top 100 Website for Women.
Education and Achievements
Beth's academic background includes a Bachelor of Business Administration (B.B.A.) from San Diego State University, which has provided her with a solid foundation in business principles. Furthermore, she has completed Continuing Studies at Stanford University, focusing on effectively utilizing social media for company branding and personal image enhancement. This combination of formal education and practical experience has equipped Beth with the insights and strategies necessary to succeed in the ever-evolving digital marketing landscape.
In her capacity as a co-founder and Senior Product Marketing Manager, Beth played a vital role at Savitude, a Retail AI startup that was highlighted during Techcrunch Battlefield NYC ’16 and participated in the prestigious Techstars Retail Accelerator ’17. Her expertise not only advances product marketing but also contributes significantly to the startup's mission of leveraging artificial intelligence to enhance retail operations.
Before her impactful journey in the startup ecosystem, Beth made a name for herself as a Tech Journalist. She contributed her talents to notable platforms like Laptop Magazine and Mashable, where she wrote compelling content covering a variety of tech events, including CES and LeWeb. Her skillful storytelling and keen insights into technology trends have positioned her as a tech influencer, consulting on strategy and executing impactful marketing campaigns for several Fortune 500 companies.
Adding to her rich experience, Beth co-founded and served as the product manager of a hyper-local blogging community, which expanded to encompass 13 cities and engaged over 350 contributors, showcasing her knack for community engagement and content creation.
As a Senior Manager at Deloitte, she managed Business Process Integrity projects for Fortune 500 clients, further honing her skill set in project management, customer service, and data analytics.
Expertise
Beth's extensive expertise encompasses a broad spectrum of marketing and business disciplines. Her core skills include communications, digital marketing, influencer marketing, social media marketing, community management, project management, product management, data analytics, and user experience design. She employs agile methodologies and competitive intelligence strategies to ensure her clients stay ahead of the competition in their respective industries.
With her unique blend of marketing acumen and strategic insight, Beth has established herself as a leading figure in the digital marketing space. Her ability to dissect complex data, coupled with her creativity in crafting compelling messages, allows her clients to connect with their audiences on a deeper level, fostering brand loyalty and advocating for continued engagement.
Beth's influence in the realm of marketing is not only limited to her professional roles; she has also made substantial contributions through her writing. Her columns and articles provide invaluable guidance to both fledgling brands and established companies eager to adapt to the modern marketing landscape. Moreover, her curated Flipboard magazines serve as a one-stop-shop for individuals seeking the latest trends and insights in marketing.
Beth remains dedicated to her career and passionate about technology and marketing. Her continuous pursuit of knowledge and hands-on experience equips both her- and her clients' journeys toward excellence.
Key Takeaways
Beth Blecherman’s blend of experience, education, and dedication to growth in digital marketing has positioned her as a foremost expert in the field. Her ability to navigate the complexities of marketing strategies and her focus on nurturing business relationships underline her commitment to empowering brands on their rebranding journey.
In an ever-changing digital landscape, Beth stands as a guiding force for companies looking to innovate and thrive. She continues to engage with the digital marketing community, sharing insights and strategi
Highlights
I just purchased and am excited to read the newly released "Intentional Power" to learn about 6 essential #leadership skills and the HEARTI® Model. https://lnkd.in/gKrk_YpD
From the book info page: "Written by Lisen Stromberg (She/Her) , JeanAnn Nichols, and Corey Jones, three leadership experts who bring a wealth of experience from their decades of working within companies and alongside leaders as advisors, coaches, and corporate consultants, Intentional Power is a call to action for the next generation of leaders to move beyond an entirely individual focus toward a more sustainable approach to lead and succeed.
Deeply researched, the authors draw on an extensive review of the latest literature and insights on leadership development, cognitive and positive psychology, organizational design, and performance management, as well as extensive interviews with leaders across several industries to highlight the most critical skills required by today's executives and managers. They offer a new model of leadership, the HEARTI® model, built on six core competencies: Humility, Empathy, Accountability, Resiliency, Transparency, and Inclusivity. These 6 leadership skills are essential for success in today's new world of work.
You'll also find:
- A comprehensive, inclusive, and effective approach to leading organizations through the rest of the 21st century
- Examples from leaders across numerous industries who are driving impact for the teams, the companies, and the world at large
- Practical "How-To's" and actionable Leader Tool Kit activities to help you learn and apply the skills discussed in the book"
More reasons to move: "Exercise builds self-efficacy to help manage work and life" via Psychology Today. #wellness #exercise
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Mesh is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Mesh centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.