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Beth Carter

Chief Strategist at Clariant Creative Agency

Beth Carter is the founder and Chief Strategist of Clariant Creative, an inbound marketing agency located in the Greater Chicago Area.1 She is an experienced marketing communications professional with over a decade of award-winning copywriting experience, serving clients ranging from Fortune 100 companies to small local businesses.1

Professional Background

Education and Early Career:

  • Holds a BA in Economics and Japanese from Michigan State University (1988-1993)
  • Earned a Master of Public Policy in International Studies from the University of Michigan (1993-1995)1
  • Previously worked as an Assistant Vice President at Aon Trade Credit and held various marketing and public relations roles1

Professional Expertise

Marketing and Professional Certifications:

  • Certified in:
    • SEO Copywriting
    • Inbound Marketing
    • Inbound Sales
    • Data Visualization for Marketers1

Professional Achievements:

  • Leads a team of inbound marketing professionals using HubSpot marketing automation
  • Has won multiple awards including:
    • MarCom Gold Awards
    • Hermes Gold Awards
    • Web Award for Standard of Excellence
    • APEX Award of Excellence1

Professional Philosophy: Beth is passionate about creating conversational, approachable, and insightful content that helps clients solve real problems and make a meaningful difference in the world.12 She emphasizes building strong client relationships and delivering strategic, comprehensive marketing solutions.

Highlights

Marketing Speakers and Marketing Workshops
Who We Are – Inbound Marketing Agency | Chicago, IL
Who We Are – Inbound Marketing Agency | Chicago, IL
Startup Life: Unscripted #26 with Beth Carter, Head of Growth at Flexa
About Clariant Creative Agency

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Beth Carter
Beth Carter, photo 1
Beth Carter, photo 2
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Location

Greater Chicago Area