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Beth LeTendre

Retired; Independent Business Consultant

Beth LeTendre, a seasoned professional, is the CEO of GroupM Services U.S., spearheading high-performance teams of over 800 experts in performance marketing across GroupM, Xaxis, and Catalyst.

With over 20 years of experience, Beth co-founded Catalyst in 1998, a renowned search, social, and ecommerce marketing agency, where she served as CEO for 21 years. She played a pivotal role in Catalyst's acquisition by WPP in 2006 and subsequent integration into GroupM in 2008.

Beth's strategic acumen and leadership have driven double-digit growth in GroupM's search and social business, while also overseeing Catalyst's global expansion.

She is known for championing innovation and scalability, evident in Catalyst's pioneering tools like eShelf and FUSION, alongside the agency's top-tier performance in industry rankings such as the Forrester Search Marketing Wave and Forrester Performance Marketing Wave.

Highlights

Dec 6 · linkedin

Impactful and exciting new opportunity to be a part of media powerhouse GroupM’s global Social Platforms activation practice! If you or someone you know is interested, we encourage you to apply to the link below:

Nov 19 · linkedin

GroupM is expanding our Global Offshore leadership team. If you or someone you know has offshore experience and wants to be a part of an exciting growth opportunity, please apply:

Beth LeTendre
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Location

Greater Boston