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Bethany Muths

President at Fair Harbor

Bethany Muths is the President of Fair Harbor, a sustainable coastal lifestyle brand known for its commitment to environmentally friendly practices. She was appointed to this newly created role in June 2024, bringing a wealth of experience from her previous positions in the retail and apparel sectors.

Professional Background

Before joining Fair Harbor, Muths served as the Chief Marketing and Customer Officer at Mizzen+Main, where she played a crucial role in overseeing marketing strategies and customer engagement. Her career includes significant leadership roles at various companies:

  • Ivory Ella: Chief Brand Officer, where she was responsible for marketing and product strategy.
  • Schutz USA: Head of Brand North America, focusing on growth strategies in a competitive market.
  • G.H. Bass & Co.: Vice President of Footwear, managing substantial revenue streams.
  • Walmart: Buyer for Women's Swimwear and Outerwear, overseeing a large merchandise portfolio.
  • Under Armour: Director of Retail Buying and Merchandising, contributing to the launch of brick-and-mortar stores.

Vision at Fair Harbor

Muths expressed enthusiasm for her new position, emphasizing that Fair Harbor's environmental values resonate with her own. She aims to contribute to the brand's mission of creating high-quality, sustainable products while enhancing its market presence. Her appointment aligns with Fair Harbor's strategic goals as it celebrates its 10th anniversary and seeks to expand its reach in both direct-to-consumer and wholesale channels.123

Highlights

May 30 · linkedin

I am thrilled to share that I've joined Fair Harbor as President. I can't wait to join Jake Danehy, Caroline Danehy, and my new team. The brand's environmental values align closely with my own, and I’m looking forward to contributing to its inspiring mission of creating comfortable, high-quality, sustainable products.

I appreciate the opportunity at Mizzen+Main and am genuinely proud of the accomplishments the team and I achieved together. Although I will miss them, I am excited for the next chapter at Fair Harbor.

Mar 21 · linkedin

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Related Questions

What are Bethany Muths' main goals for Fair Harbor?
How did Bethany Muths' experience at Mizzen+Main prepare her for her role at Fair Harbor?
What specific sustainability initiatives is Bethany Muths planning to implement at Fair Harbor?
How has Fair Harbor's B-Corp certification influenced its business strategies?
What challenges does Bethany Muths face in her new role at Fair Harbor?
Bethany Muths
Bethany Muths, photo 1
Bethany Muths, photo 2
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Location

New York, New York, United States