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Beto Moreira

Building Vinte. Ex-Canva/Leonardo.AI. Ex-Co-founder & CTO Good Pair Days

Highlights

Oct 31 · linkedin

Navigating past company decisions is often a journey full of questions for new team members. Why do we use two similar tools for email marketing? What prompted us to increase shipping fees 10 months back?

If they're fortunate, they'll connect directly with the decision-maker who still remembers the decision and can provide immediate answers. However, sometimes the team can only point to scattered chats across Slack and Email for some background.

In less lucky situations, the decision-maker might have left the company, leaving the reasoning behind their choices undocumented and lost. Six months later, another new employee arrives, and the cycle of questions begins anew.

Over the past three months, I talked to over 100 companies, and it’s astounding how universally acknowledged the value of a Decision Log is. Yet, in practice, very few are actually implementing it (only 3, to be precise).

I'm talking about the most basic form - A centralised place where anyone in the company can go and see a list of all major decisions and the thinking behind them.

The desire to refine decision-making is there. The first step? Establishing a reliable record of your company's past decisions to ensure inclusivity, facilitate learning, and improve efficiency.

That's what I'm currently working on, and we're launching in ten days!

Oct 25 · linkedin

Just read an old memo from the Slack team just before their Preview Release in 2013.

Here are my top 3 highlights and inspiration as I build AsyncBrain:

People had no idea they wanted Slack: Slack was solving a big problem. Teams didn’t communicate well, but they didn’t know a tool like Slack could help. And no one was actively trying to find a solution for this.

Change in human behaviour: "The best — maybe the only? — real, direct measure of innovation is change in human behaviour." The actual Slack tool wasn't that glamorous, but the impact and change it brought to companies immediately got attention.

Selling a change, not just a tool: They weren’t just selling software. They were selling better teams and a less stressful way of working.

A must-read: https://lnkd.in/gqivudfQ

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Beto Moreira
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Experience

Web Developer at University Of Bristol
Senior Web Application Developer at Crazy Domains

Education

Universidade Federal Fluminense
Westview Jr - Sr High School
Bachelors In Management, Uniceuma
Westview High School
Bachelors In Information Systems, Centro Universitário Do Maranhão

Location

Gold Coast, Queensland, Australia