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Bette Fialkov

Director of Culture & Entertainment- Head of Influencer Marketing & Entertainment Events, ex-Google

Bette Ann Fialkov is a seasoned marketing professional currently serving as the Director of Influencer Marketing and Entertainment Events at Lyft. In this role, she is responsible for leading all influencer campaigns and entertainment partnerships, effectively positioning Lyft within cultural moments and events such as Sundance, The Emmys, and Coachella.13

Professional Background

Before joining Lyft, Fialkov spent over six years at Google, where she managed celebrity and influencer partnerships across various platforms, including Google Hardware and Google+ .13 Notably, she launched Google's first white glove concierge program and developed a micro-influencer community that has since evolved into Team Pixel. Her work at Google involved high-profile projects, including collaborations with artists like John Legend and producing innovative content initiatives.3

Fialkov's career also includes experience in advertising at Crispin Porter + Bogusky and a tech startup, where she honed her skills in marketing and brand strategy. After her tenure at Lyft, she transitioned to Hims & Hers as the Head of Entertainment & Culture before starting her consultancy business, where she advises brands on influencer marketing strategies.23

Education

Bette Ann holds a bachelor's degree from Duke University, which laid the foundation for her extensive career in marketing and brand management.13

Personal Life

Currently residing in Miami Beach, Florida, Fialkov balances her professional commitments with family life. She is also involved in academia, teaching a course on influencer marketing and celebrity partnerships at Parsons – The New School.3

Key Skills

  • Influencer Marketing
  • Celebrity Partnerships
  • Strategic Brand Partnerships
  • Event Marketing

Bette Ann Fialkov's expertise in these areas has made her a significant figure in the marketing landscape, recognized for her ability to integrate brands into cultural narratives effectively.

Highlights

Jan 25 · voyagemia.com
Meet Bette Ann Fialkov - Voyage MIA Magazine | Miami City Guide
Meet Bette Ann Fialkov - Voyage MIA Magazine | Miami City Guide

Related Questions

What are some of Bette Ann Fialkov's most successful influencer campaigns at Lyft?
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What is Bette Ann Fialkov's educational background?
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What are some of the key projects Bette Ann Fialkov has led at Lyft?
Bette Fialkov
Bette Fialkov, photo 1
Bette Fialkov, photo 2
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Location

Miami Beach, Florida, United States