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Bettina MacCarvill
Planning what's next
Bettina MacCarvill: Partner at Jump! Innovation & Marketing
Bettina MacCarvill is a Partner at Jump! Innovation & Marketing, a leading innovation agency based in London and Dublin.12 She has over 20 years of experience in market research, innovation, and strategy.3
Career Highlights
- Partner at Jump! Innovation & Marketing since October 20083
- Previously worked as Deputy Managing Director at Millward Brown IMS and Associate Director at Amarach Research3
- Leads teams in creating, finding, and building ideas that grow brands at Jump!
Role at Jump! Innovation & Marketing
As a Partner, Bettina brings her expertise in market research, innovation, and strategy to help clients define goals and targets that inform their marketing and advertising efforts.1 She has worked with world-beating brands, winning innovators, and rock-star marketers.4
Bettina is also a founding partner and the CFO of Jump! Marketing Ltd, the company that operates Jump! Innovation & Marketing.1
Highlights
After 14 fun, productive and very determined years, I made the difficult decision to leave jump!. It’s been an incredible experience working with some world-beating brands, winning innovators and rock-star marketeers.
I’ve also had the pleasure of working closely with some truly outstanding and lovely jump!ers who supported me and the other Partners to build jump! into the success it is today. Big thanks in particular to Aoife Gleeson, Aubree Romano-Calderwood, Ben Razey, Brian Kitson, Darren Soon, Eva Sarai, Gráinne Byrne, Jennifer Carroll, Jennifer Reid, Joanna C., Kait Quinn, Kim Comiskey, Kim O’Mahony (she/her), Robyn Page-Cowman, Ross Kelly and Steven Spillane.
I leave behind a very different company, in the very capable hands of my Partners and co-conspirators Paul Kelders, Ruan McGloughlin and Lee Geraghty, who I have no doubt will continue to thrive, challenge and above all else, deliver awesome work.
Taking on the MSc. in Behavioural Science at the PBS Department in The London School of Economics and Political Science (LSE) over the last 2 years, really prompted me to rethink what I want to add to the world and how I want to apply my experience in new ways. For the moment though, I’m going to do none of that! I’m indulging in a few months off but very excited about what’s next.
Delighted to have graduated last Friday with a Distinction in the MSc Behavioural Science programme at the The London School of Economics and Political Science (LSE), PBS Department. I feel so privileged to have been a part of such a provocative and rigorous programme. Huge thanks to the smart, interesting, and fun fellow students and lecturers who both inspired and supported me along the way.
My dissertation was on “Tempering Temptation: Nudge Effectiveness & Self-Control Variations in a BNPL Context”. I ran an RCT among female fashion shoppers, testing two different types of nudges. Really interesting area to focus on given the growth of BNPL and its largely unregulated status.
Onwards and upwards now after a crazy 18 months balancing work, study and trying to have a life. So excited to see what this class achieves next!
#behaviouralscience #bnpl #lse
