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Bettina O'Neill

Senior Vice President Business Development & Merchandising at Scentbird

Bettina O'Neill is the Senior Vice President of Business Development, Merchandising & Wholesale at Scentbird, a position she has held since June 2020.13 With extensive experience in the retail cosmetics and fragrance industry, O'Neill has built a distinguished career spanning several decades.

Career Highlights

  • Scentbird: Currently serves as SVP of Business Development & Merchandising, and SVP of Wholesale for Confessions of a Rebel, Deck of Scarlet & GoodHabit.1

  • Barneys New York: Worked as Vice President Divisional Merchandise Manager for Cosmetics & Fragrances from 2000 to 2016, managing a multimillion-dollar business across multiple stores.1

  • Bettina O'Neill & Associates: Founded and served as President from 2016 to 2020, offering consulting services for the beauty and fragrance industry.1

  • The Harmonist: Held positions as Vice President of Sales & Training North America and Vice President of Sales between 2018 and 2020.1

Achievements and Expertise

  • Recognized as one of only four Fashion Institute of Technology alumni commended for Beauty Industry Achievement & Excellence.1
  • Played a key role in Barneys New York earning the "Retailer of the Year" award from Women's Wear Daily.1
  • Instrumental in launching numerous makeup, fragrance, and treatment brands exclusively at Barneys New York, including Frederic Malle, Byredo, and Le Labo.12
  • Known for her expertise in developing niche fragrance businesses and launching successful private label collections.1

Education

  • Bachelor of Science in Cosmetics & Fragrance Marketing & Product Development from the Fashion Institute of Technology (1989-1991).1

Bettina O'Neill is respected in the industry for her ability to blend creative leadership, brand expertise, and market awareness to drive growth and innovation in the fragrance and beauty sectors.12

Highlights

Nov 1 · theorg.com
Bettina O'Neill - SVP Business Development, Merchandising ...
Bettina O'Neill - SVP Business Development, Merchandising ...
Scentbird to Host Inaugural Digital Fragrance Awards This Month
Inside the Fragrance Industry: Secrets to Building a Niche Brand ...
Jun 30 · beautymatter.com
Making Sense of Fragrance's Future - BeautyMatter
Mar 20 · scentbird.com
Scentbird's 10th Birthday Bash: A Night of Fragrance, Fun, and ...
Openings at Scentbird

Related Questions

What are some of Bettina O'Neill's most notable achievements at Scentbird?
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What strategies did Bettina O'Neill use to grow business revenues at Barneys New York?
Can you provide more details about Bettina O'Neill's role at The Harmonist?
What are the key services offered by Bettina O'Neill & Associates?
Bettina O'Neill
Bettina O'Neill, photo 1
Bettina O'Neill, photo 2
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Location

New York City Metropolitan Area