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Bettina Prentice

Founder of Prentice Cultural LLC and co-curator #ArtinResonance for Peninsula Hotels

Bettina Prentice is the Founder and Creative Director of Prentice Cultural, a strategic cultural consultancy she established in 2008.12 As an independent cultural strategist based in London and New York, Prentice has built a highly respected agency that bridges the art and luxury sectors.12

Prentice's career trajectory includes:

  1. Starting at Sotheby's and curating shows in her free time.1
  2. Working as a Director in the gallery world to collaborate directly with living artists.1
  3. Serving as the Communications Director for renowned gallerist Yvon Lambert, with locations in New York, London, and Paris.1
  4. Founding Prentice Cultural in 2008, which specializes in media relations, partnerships, and curatorial projects.12

Her client list includes prestigious brands such as Google, Tiffany & Co., Bulgari, Alexander McQueen, and Hermes.12 Since 2018, she has served as the global cultural advisor to The Peninsula Hotels, overseeing major site-specific art commissions from Paris to Hong Kong.2

Prentice is also involved in various cultural initiatives:

  • She is a founding member of the Artemis Council at the New Museum of Contemporary Art in New York, supporting solo exhibitions by women artists.12
  • She serves on the Board of Directors of Creative Time, a nonprofit arts organization that presents socially engaged installations in public spaces.2

Her work has garnered significant media attention, with coverage in publications like The New York Times, Financial Times, Harper's Bazaar, Architectural Digest, New York Magazine, Vogue, and Women's Wear Daily.1

Highlights

Feb 10 · unpri.org
Meet the team - UN PRI
Dec 12 · prenticeart.com
Prentice Art
Mar 2 · coveteur.com
Bettina Prentice - The Coveteur - Coveteur
Bettina Prentice - The Coveteur - Coveteur
Jan 1 · prenticeart.com
About - Prentice Art
About - Prentice Art
Jan 1 · watsonnyc.com
Prentice » Branding a Force in Art - Watson

Related Questions

What are some of the most notable projects Bettina Prentice has led at Prentice Cultural?
How did Bettina Prentice transition from Sotheby’s to founding her own agency?
What brands has Bettina Prentice worked with at Prentice Cultural?
Can you provide examples of media coverage for projects managed by Prentice Cultural?
What is the Artemis Council of the New Museum of Contemporary Art, and how is Bettina Prentice involved?
Bettina Prentice
Bettina Prentice, photo 1
Bettina Prentice, photo 2
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Location

New York, New York, United States