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Bettina Sherick
Entertainment Executive - Digital - Data - Innovation
Bettina Sherick is a seasoned professional with a deep passion for the digital and data-driven landscape in the entertainment industry.
Currently serving as the Head of Global Digital Intelligence at Prime Video, she spearheads innovative projects that merge storytelling with cutting-edge technology.
With an extensive background in major studios like Warner Bros and 20th Century Fox, Bettina has a wealth of experience bridging data science and marketing to enhance audience understanding and optimize film marketing strategies.
She has also been instrumental in leading global teams to create impactful digital marketing campaigns for various film genres, from blockbusters to independent films.
In addition to her corporate roles, Bettina founded Hollywood In Pixels, a non-profit dedicated to preserving digital marketing content in the film industry.
Through this foundation, she launched 'The Silver Pixel Awards' to honor pioneers in digital marketing and celebrate campaigns that have reshaped Hollywood's digital landscape.
An accomplished author and esteemed speaker, Bettina has contributed to the digital history narrative and shared her insights on entertainment digital marketing worldwide.
Her commitment to the industry extends to volunteerism, where she has chaired committees for prestigious organizations like the Student Academy Awards Executive Committee and the A2020 subcommittee for AMPAS.
Bettina's educational background includes an MBA in Strategic Marketing from the Drucker School of Management and a BS in Economics from the University of California, Davis.
She constantly seeks innovative collaborations and opportunities to work with like-minded professionals.
With a career marked by leadership, strategy, and a hands-on approach, Bettina Sherick continues to make a significant impact on the intersection of storytelling, tech, and audience engagement in the entertainment sector.
Highlights
Last night I had the honor of representing the Marketing and PR branch of AMPAS as we presented THE BLAIR WITCH PROJECT as our Branch Select Film at the Academy Museum Screening Series. It was doubly meaningful for me because THE BLAIR WITCH PROJECT digital campaign was one we honored at our second Hollywood In Pixels Silver Pixels event. It was awesome to see the film on a big screen again 25 years later!
Want to see it again? You can watch it now with ads on FreeVee and rent or buy it on Prime Video!
Last night, I had the privilege of sharing insights from my digital career on the Clio’s Future Forward Women In Digital panel at the Clio Entertainment - Cocktails & Conversations event. Nancy Lan, Jessica Babila, and Kelsey De Weerd, it was an honor to share the stage with you! A special thank you to Paul K Lee and Ashley Falls for the gracious invitation and for nurturing the remarkable Clio community. #HollywoodInPixels #DigitalMarketing
