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Betty Adamou

Inventor of ResearchGames™. Founder of Research Through Gaming and Not Sorry Club. Author Games & Gamification in Market Research

Betty Adamou is a multi-award-winning innovator and entrepreneur specializing in Gamification and Serious Games for market research and user engagement.1 She is the inventor of ResearchGames™ and founder of Research Through Gaming (RTG), a company she started at age 24.1 Adamou is also an author, having written the industry-acclaimed book "Games and Gamification in Market Research" (2018) and a poetry book titled "VLAMIS" (2023).12

As a professional, Adamou has held several notable positions:

  1. CEO, Founder & Chief ResearchGame™ Designer at Research Through Gaming Ltd (July 2011 - Present)2
  2. Advisory Board Member for SAGE Research Methods: Doing Research Online (April 2021 - August 2022)2
  3. Associate Talent Director at Hannelius Recruitment (July 2022 - December 2022)2
  4. Advisory Board Member for Regent's University London Psychology Department (February 2023 - Present)2

Adamou is also the founder of the Not Sorry Club, an initiative to inspire and celebrate unapologetic women.2 She has been recognized in the industry, being named one of the "7 Women Shaping the Future of Market Research" by Quirks Marketing Research Media in 2015.2

Beyond her professional achievements, Adamou is a mentor, artist, poet, and nature enthusiast. She is passionate about supporting entrepreneurship in young people and empowering women.1

Highlights

Gaming to innovate research and insights
May 6 · youtube.com
Interview with Betty Adamou, author of Games and Gamification in ...
Interview with Betty Adamou, author of Games and Gamification in ...
Aug 10 · youtube.com
Games and Gamification in Market Research - YouTube
Games and Gamification in Market Research - YouTube
Apr 29 · professorgame.com
Market Research, Games, Gamification and Betty Adamou | Episode ...

Related Questions

What inspired Betty Adamou to start using gamification in market research?
How has the Not Sorry Club impacted women in research?
What are some notable projects Betty Adamou has worked on?
How does Betty Adamou see the future of research evolving?
What awards has Betty Adamou received for her work in gamification?
Betty Adamou
Betty Adamou, photo 1
Betty Adamou, photo 2
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Location

Greater Ipswich Area