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Betty Leong

Marketing Director, SEA and Korea at Cepheid

Betty Leong is a results-oriented global marketing leader with vast experience in diabetes care medical devices, consumer health, and life sciences industries.

She has a strong track record of achieving high business performance, demonstrating general management leadership across South East Asia, and leading multi-country expansions.

Betty is adept at global strategic marketing, building mega brands, and strategic planning. She has developed region and country growth roadmaps, managed P&L responsibilities, and spearheaded regional projects focusing on customer and digital excellence.

As a member of the Young President Organization, Betty Leong has a well-rounded professional background having lived and worked in Singapore, China, and Switzerland.

Her educational achievements include completing the Bayer Senior Management Programme at IMD Business School in 2011 and obtaining a Bachelor of Science in Pharmacy with 1st Class Honours from the National University of Singapore.

With her expertise and leadership skills, Betty has held key positions in various organizations, such as Marketing Director for SEA and Korea at Cepheid, Marketing Hub Head for APAC and China at Ascensia Diabetes Care, and Regional Strategy and Operational Excellence Head for Asia Pacific at Bayer.

She has also served as Director of Strategic Planning and Special Projects at Bayer Healthcare, Consumer Care, Global Brand Leader for Berocca and One A Day at Bayer Healthcare, and General Manager at Bayer Healthcare, Consumer Care.

Betty Leong's professional journey includes roles as Regional Manager at Haw Par and Regional Country Manager at Wyeth, showcasing her diverse industry experience and leadership capabilities.

Betty Leong
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Location

Singapore