Sign In

Betty Royster

Payer Marketing Manager, Cabotegravir PrEP at ViiV Healthcare

Betty Royster is a dynamic pharmaceutical professional with extensive experience in marketing and market access, currently working at ViiV Healthcare. She is based in Durham, North Carolina, and has held various roles within the company. Here are some key points about her career:

  • Current Role: Betty Royster serves as an HCP Brand Marketing professional at ViiV Healthcare, where she has been instrumental in refining brand strategies for healthcare providers (HCPs) and leading peer-to-peer promotional efforts.14

  • Previous Roles at ViiV Healthcare: Before her current position, she worked as an HIV Payer Marketing Manager from December 2020 to October 2022. In this role, she developed market access strategies for key launch products and motivated field teams to achieve broad access.1

  • Experience with Eli Lilly: Prior to joining ViiV Healthcare, Betty worked at Eli Lilly and Company from June 2018 to January 2020 as a US Payer Pricing, Reimbursement & Access Manager. She managed pricing negotiations with major pharmacy benefit managers (PBMs) and group purchasing organizations (GPOs), securing favorable formulary placements for numerous products.1

  • Education: Betty holds an MBA from Duke University's Fuqua School of Business with a focus on healthcare. She also earned a Bachelor of Arts degree in Public Policy Analysis from the University of North Carolina at Chapel Hill.1

Betty Royster was recognized as one of the ELITE Disrupters by PM360 in 2022 for her work on APRETUDE (cabotegravir), highlighting her impact on shifting the HIV prevention landscape.23 However, it appears there might be some confusion regarding specific titles or projects; while she is associated with cabotegravir PrEP injectables through her work at ViiV Healthcare, specific details about this role are not explicitly mentioned in available sources.

Her LinkedIn profile can be accessed using the username "betty-royster-64126854".1

Highlights

May 17 · pm360online.com
ELITE 2022 Disrupter Betty Royster of ViiV Healthcare
ELITE 2022 Disrupter Betty Royster of ViiV Healthcare
May 17 · prnewswire.com
PM360 Announces Winners of The Eighth Annual ELITE ...

Related Questions

What are Betty Royster's key achievements at ViiV Healthcare?
How has Betty Royster contributed to HIV prevention efforts?
What strategies has Betty Royster implemented for payer marketing?
What was Betty Royster's role at Eli Lilly and Company?
How did Betty Royster's experience at NIH influence her career?
Betty Royster
Betty Royster, photo 1
Betty Royster, photo 2
Add to my network

Location

Durham, North Carolina, United States