Suggestions
Beverly S N Avalani
16+ years pioneering digital strategies, shaping brands, and thriving in challenging landscapes. Let's redefine success together!
Beverly S N Avalani is a Program Volunteer at the Headstart Network Foundation, based in Mumbai, Maharashtra, India. She has over 16 years of experience in pioneering digital strategies and shaping brands across various sectors. Her professional background includes roles that emphasize innovation and empowerment, particularly in startup environments.123
In addition to her volunteer work, Beverly is associated with the Jamnalal Bajaj Institute of Management Studies, indicating a strong academic foundation in management. Her LinkedIn profile highlights her commitment to redefining success and thriving in challenging landscapes, showcasing her expertise in digital marketing and brand development.12
Highlights
Why investing in a #mobileapp #attribution tool is a big favor you can do for yourself..
The more I connect with #brands across the spectrum, be it established #brands or even young #d2cbrands... the one thing I have observed is that while there is so much of time and creativity invested in building marketing plans, there is very little or more often no thought given to #tracking or #attribution especially for in-app campaigns.
So here's my take on why an #attribution tool should be part of your #techstack, even before you start planning your next #marketingcampaigns
My Top Hi-5's
-
Your #marketing #efforts and/or actions from users can be directly connected to results at the click of a button.
-
Helps you to understand in-app events and rich in-app events further, thus trickling down the #funnel for #optimisation and #analysis
-
Helps you to decide which #media channels/partners should be further invested in, and which ones should be on their way out, thus resulting in better ROI and what's better, all this can be achieved with just a few clicks
-
Helps you with #frauddetection and #fraudprevention which is a constant problem with app campaigns
-
<And to answer the question at the beginning of this post> Since measuring #roi is more efficiently reported, makes for a better report during your #appraisals :)
#mobileapp #mobileappmarketing #attribution #appstore #appstoreoptimization #appsflyer #firebase
Led an engaging 3-day session with the #performancemarketing team at #Sapient exploring how they can leverage one of the most popular martech tools-#appsflyer for a host of clients in real- world scenarios. Had a fun time exploring how one can build deeper #customerengagement for their clients using #attribution #segmentation #mobilemarketing #appgrowth #lifecyclemarketing #predictiveanalytics #frauddetection #fraudprotection
With Grapheight Learniings; Rashmi Yadav Shubham KhetleVishvam Jadhav Aakarsh Nandrajog- You guys were a superb bunch!!!
