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Bharat Sethi
Founder at Rage Coffee & Angel Investor 📧 [email protected]
Professional Background
Bharat Sethi is a visionary serial entrepreneur with a successful track record of launching and scaling multiple businesses. Starting his entrepreneurial journey at the young age of 16, Bharat founded his first online business in 2006, showcasing his innate drive and talent for business. Over the years, he has proven his capability in various sectors, and is particularly renowned for his ventures in the Fast-Moving Consumer Goods (FMCG) industry.
In 2012, Bharat established PosterGully, a pioneering online consumer brand that targeted millennials with its unique offerings in clothing, wall decor, and affordable art. The brand achieved remarkable success, reaching 15 million unique visitors in 2015, and was well-regarded in its market segment for its innovative packaging and customer-centric approach. Bharat played a significant role in bootstrapping PosterGully by implementing cost-effective metrics that led to profitability before exiting the company in 2016.
Following the success of PosterGully, Bharat ventured into the B2B e-commerce space by launching iDecorama, which connected interior designers and architects with brands and products tailored to their needs. This platform not only fostered a vibrant marketplace but also maintained strong profitability through smart operational strategies. During his entrepreneurial journey from PosterGully to iDecorama, Bharat successfully raised over 5 Crore INR in investments and achieved nearly sevenfold revenue growth.
In 2018, Bharat founded Swmabhan Commerce Private Limited, a company that aims to build digitally native vertical brands within largely untapped markets in the FMCG sector. His goal is to create a company with an ambitious target of reaching a ₹500 crores Annual Recurring Revenue (ARR) by 2025. Under his leadership, Swmabhan has attracted significant investment, including $7 million in its latest funding round led by Sixth Sense Ventures, along with contributions from prominent investors such as Virat Kohli and various venture capital firms.
Bharat's experience also extends to investment roles in multiple startups, demonstrating his deep understanding of market dynamics and his commitment to driving growth in emerging businesses. Some of the organizations he has invested in include DrinkPrime, Sanfe, Jimmy's Cocktails, and US Bitcoin Corp. His ability to identify high-potential businesses has made him a respected figure in the startup ecosystem.
Education and Achievements
Bharat’s academic journey laid a strong foundation for his entrepreneurial endeavors. He graduated with a degree in Economics (Honours) from Delhi University in 2011, where he was awarded the Top 0.1% merit certificate from CBSE, underscoring his academic excellence. His pursuit of knowledge didn't stop there; he enhanced his educational profile by studying specialized courses related to Networks, Crowds, and Market as well as Macroeconomics at Cornell University. This educational background equipped him with analytical skills and insights into market behavior, both of which have been instrumental in his business strategies.
Bharat’s achievements extend beyond entrepreneurship. While at school, he was an accomplished athlete, collecting over 25 medals in various athletic events. Alongside his athletic pursuits, he showcased his skills in debating, representing his school with distinction. Additionally, Bharat had a remarkable stint in football, proudly representing his state. These accomplishments in academia and sports highlight his competitive spirit and dedication, traits that he carries into his professional life.
Key Skills and Expertise
Bharat Sethi's diverse skill set encompasses brand building, e-commerce, digital marketing, supply chain management, retail distribution, and online community building. His ability to integrate operations and technology effectively has been a cornerstone of his success in creating and scaling businesses. Bharat has a strong penchant for team building, understanding that a cohesive team is essential for achieving visionary business goals.
As an investor and mentor, Bharat continues to empower emerging startups and entrepreneurs. His keen insights into market trends and consumer behavior allow him to provide valuable guidance to up-and-coming companies. Bharat’s approach to entrepreneurship emphasizes searching for significance, focusing not just on financial success but also on creating lasting impact and innovation that stand the test of time.
Conclusion
Bharat Sethi represents a new generation of entrepreneurs who not only build successful businesses but are also committed to making a significant impact in their industries. His journey from a young entrepreneur to the founder of multiple successful companies is inspiring, highlighting the importance of vision, perseverance, and continuous learning. As he forges ahead with Swmabhan Commerce and other ventures, Bharat’s ambition to create long-lasting contributions to the business world will undoubtedly lead to new innovations and opportunities in the market. From his early achievements to his current pursuits, Bharat is an example of how passion coupled with expertise can lead to remarkable success.
Achievements
Throughout his entrepreneurial journey, Bharat has achieved notable milestones that reflect his dedication and innovative spirit. Some key achievements include:
- Successfully launching and scaling PosterGully, reaching 15 million unique visitors and becoming a well-known brand within its target market.
- Raising over 5 Crore INR in investments for his ventures, showcasing his ability to attract credible investors and fuel growth.
- Leading Swmabhan Commerce to secure $7 million in funding from prominent VC firms, demonstrating confidence in his business model and vision for the future.
- Receiving Top 0.1% merit certification from CBSE, showcasing early academic excellence.
- Collecting over 25 medals in athletic competitions and representing his state in football, highlighting his dedication and competitive spirit.
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Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
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- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.