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Bharat Sethi

Founder at Rage Coffee & Angel Investor 📧 [email protected]

Professional Background

Bharat Sethi is a visionary serial entrepreneur with a successful track record of launching and scaling multiple businesses. Starting his entrepreneurial journey at the young age of 16, Bharat founded his first online business in 2006, showcasing his innate drive and talent for business. Over the years, he has proven his capability in various sectors, and is particularly renowned for his ventures in the Fast-Moving Consumer Goods (FMCG) industry.

In 2012, Bharat established PosterGully, a pioneering online consumer brand that targeted millennials with its unique offerings in clothing, wall decor, and affordable art. The brand achieved remarkable success, reaching 15 million unique visitors in 2015, and was well-regarded in its market segment for its innovative packaging and customer-centric approach. Bharat played a significant role in bootstrapping PosterGully by implementing cost-effective metrics that led to profitability before exiting the company in 2016.

Following the success of PosterGully, Bharat ventured into the B2B e-commerce space by launching iDecorama, which connected interior designers and architects with brands and products tailored to their needs. This platform not only fostered a vibrant marketplace but also maintained strong profitability through smart operational strategies. During his entrepreneurial journey from PosterGully to iDecorama, Bharat successfully raised over 5 Crore INR in investments and achieved nearly sevenfold revenue growth.

In 2018, Bharat founded Swmabhan Commerce Private Limited, a company that aims to build digitally native vertical brands within largely untapped markets in the FMCG sector. His goal is to create a company with an ambitious target of reaching a ₹500 crores Annual Recurring Revenue (ARR) by 2025. Under his leadership, Swmabhan has attracted significant investment, including $7 million in its latest funding round led by Sixth Sense Ventures, along with contributions from prominent investors such as Virat Kohli and various venture capital firms.

Bharat's experience also extends to investment roles in multiple startups, demonstrating his deep understanding of market dynamics and his commitment to driving growth in emerging businesses. Some of the organizations he has invested in include DrinkPrime, Sanfe, Jimmy's Cocktails, and US Bitcoin Corp. His ability to identify high-potential businesses has made him a respected figure in the startup ecosystem.

Education and Achievements

Bharat’s academic journey laid a strong foundation for his entrepreneurial endeavors. He graduated with a degree in Economics (Honours) from Delhi University in 2011, where he was awarded the Top 0.1% merit certificate from CBSE, underscoring his academic excellence. His pursuit of knowledge didn't stop there; he enhanced his educational profile by studying specialized courses related to Networks, Crowds, and Market as well as Macroeconomics at Cornell University. This educational background equipped him with analytical skills and insights into market behavior, both of which have been instrumental in his business strategies.

Bharat’s achievements extend beyond entrepreneurship. While at school, he was an accomplished athlete, collecting over 25 medals in various athletic events. Alongside his athletic pursuits, he showcased his skills in debating, representing his school with distinction. Additionally, Bharat had a remarkable stint in football, proudly representing his state. These accomplishments in academia and sports highlight his competitive spirit and dedication, traits that he carries into his professional life.

Key Skills and Expertise

Bharat Sethi's diverse skill set encompasses brand building, e-commerce, digital marketing, supply chain management, retail distribution, and online community building. His ability to integrate operations and technology effectively has been a cornerstone of his success in creating and scaling businesses. Bharat has a strong penchant for team building, understanding that a cohesive team is essential for achieving visionary business goals.

As an investor and mentor, Bharat continues to empower emerging startups and entrepreneurs. His keen insights into market trends and consumer behavior allow him to provide valuable guidance to up-and-coming companies. Bharat’s approach to entrepreneurship emphasizes searching for significance, focusing not just on financial success but also on creating lasting impact and innovation that stand the test of time.

Conclusion

Bharat Sethi represents a new generation of entrepreneurs who not only build successful businesses but are also committed to making a significant impact in their industries. His journey from a young entrepreneur to the founder of multiple successful companies is inspiring, highlighting the importance of vision, perseverance, and continuous learning. As he forges ahead with Swmabhan Commerce and other ventures, Bharat’s ambition to create long-la

Highlights

Sep 3 · linkedin

A message to all the young people on LinkedIn - either you’re a corporate employee, an entrepreneur, a professional or whatever you’re doing in the starting phase of your career.

Be humble and keep your egos far far away from the workplace.

One of the biggest virtues of people who are the greatest of leaders is their ability to come across as super humble, generous and extra kind people, who unless provoked, would mostly always make you feel comfortable when they interact with you.

I have had my mentors, billionaires, the sharpest of minds and the most successful people walk the talk when they say that remaining humble is their biggest weapon as they’re grown in life.

Also, to point out that, that we can sniff ego almost immediately in a room. It is also one’s humility and a weapon of choice to ignore it and focus on the unemotional decision making.

Be humble. Act on it. See the change in the world around you.

Aug 28 · linkedin

FMCG major GRM Overseas shares are among the biggest gainers among its peers on the Dalal Street in the last few months. The stock has rallied a whopping 92 per cent in just 90 days or three months, resulting in wealth for investors.

GRM Overseas is a leading Basmati rice exporter. It is now looking at expanding its product offerings in the FMCG space and has announced to acquire single largest stake in cricketer Virat Kohli– backed digital-first coffee brand, Rage Coffee. The company made the announcement about the same via an exchange filing.

As per the statement, the company has made a strategic investment in Swmabhan Commerce, the parent company of Rage Coffee. It has acquired a 44 per cent equity stake through a combination of primary infusion and secondary buyouts.

Related Questions

How did Bharat Sethi develop his expertise in e-commerce management and brand building?
What inspired Bharat Sethi to start his entrepreneurial journey at such a young age?
In what ways does Bharat Sethi integrate technology within his business operations?
How has Bharat Sethi's background in Economics influenced his approach to entrepreneurship?
What are Bharat Sethi's long-term goals for Swmabhan Commerce Private Limited?
How does Bharat Sethi identify potential investment opportunities in startups?
What key lessons has Bharat Sethi learned from his experience with raising capital for his businesses?
How has Bharat Sethi balanced his athletic achievements with his academic and business pursuits?
In what ways does Bharat Sethi envision contributing to the startup ecosystem as an investor and mentor?
What strategies has Bharat Sethi implemented to achieve profitability in his ventures?
Bharat Sethi
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Location

Delhi, India