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Bhavesh Unadkat
Head of Brand and Content, frog
Professional Background
Bhavesh Unadkat is a distinguished leader in the field of digital marketing and brand strategy, currently serving as the Head of Brand and Content at frog, a global design and strategy firm. In this crucial role, he leverages his extensive expertise to weave together compelling narratives that resonate with customers and align with business objectives. Under his leadership, the brand has seen innovative strategies that bridge the gap between design and customer experience, ensuring that content is not only engaging but also impactful in driving business growth.
Prior to his tenure at frog, Bhavesh built a sterling reputation at Capgemini Invent, where he held several key positions, ultimately rising to the role of Head of Digital Marketing. His career at Capgemini Invent spanned various capacities, including Principal Consultant for Customer Engagement, Managing Consultant focusing on Digital Transformation, and Senior Consultant. Throughout these roles, he was instrumental in driving significant projects that modernized digital marketing strategies for numerous clients, paving a successful path for digital transformation initiatives across diverse sectors.
Bhavesh’s journey in the realm of digital began with pivotal roles in managing e-commerce and online marketing strategies. Notably, he served as Senior Online Marketing Manager at Wahanda, where he was responsible for enhancing the online presence of the wellness marketplace and driving online customer engagement. He also held impressive positions such as E-Commerce and E-CRM Manager at viagogo, where his strategic input was key in transforming the customer experience through effective e-commerce solutions. Continuing his trajectory, Bhavesh made significant improvements to online sales strategies at Figleaves.com in the capacity of E-Commerce Manager and previously enhanced the website management processes at Marks & Spencer.
Education and Achievements
Bhavesh Unadkat completed his higher education at De Montfort University, where he honed the skills and knowledge that would later define his career in digital marketing and brand engagement. His time at university laid the groundwork for a robust understanding of brand narratives and consumer behavior, which he would apply practically throughout his professional journey.
His academic background complemented by real-world experiences has made Bhavesh a prominent figure in the digital marketing landscape. His ability to integrate innovative solutions with established marketing principles showcases his unique talent for transforming brand strategies into measurable outcomes. His work has not only elevated the brands he has been affiliated with but has also contributed positively to the teams he has led, fostering a culture of creativity and data-driven insights.
Achievements
Bhavesh's career has been adorned with numerous accolades and successes. His strategic foresight in brand development and customer engagement has led to noteworthy achievements, influencing the trajectory of several organizations.
At frog, Bhavesh has spearheaded projects that have significantly enhanced client engagement through innovative content strategies, showcasing the importance of storytelling in brand communication. His directives have ensured that the brand remains at the cutting edge of digital content marketing, utilizing analytics and consumer insights to inform decisions.
During his time at Capgemini Invent, Bhavesh played a crucial role in aligning the digital marketing strategies of various major corporations with contemporary consumer expectations and technological advancements. His leadership and consulting expertise fostered progressive changes within the organization, making it a go-to hub for businesses seeking comprehensive digital transformation. His projects often focused on creating integrative marketing approaches that harnessed the power of both traditional and digital marketing paradigms.
Bhavesh’s experience at Wahanda and viagogo highlights his capability in driving customer engagement and e-commerce sales through innovative marketing strategies, optimizing user experiences and generating substantial revenue growth for these platforms. In each of his previous roles, whether managing e-commerce operations at Figleaves.com or overseeing website management at Marks & Spencer, Bhavesh consistently demonstrated a dedication to excellence, producing results that not only met but exceeded set targets.
As a thought leader in the industry, Bhavesh often shares his insights into the evolving landscape of digital marketing, focusing on how brands can adeptly navigate challenges and capitalize on opportunities within a rapidly changing environment. His passion for the industry is evident in his commitment to ongoing education and adaptation, ensuring that he remains a trusted partner for organizations seeking to enhance their brand and content strategies.
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Highlights
Interested in learning how to become unconditionally consumer-first? Check out 'Your Consumer Responsibility,' https://fro.gd/3UGgxKM the latest in the popular Chief Challenges series from frog, part of Capgemini Invent. I’m proud to have shaped and directed this multimedia campaign and 'The New Rules of Engagement'—the free, downloadable report which sits at its heart. This is truly a subject that’s close to my heart: supporting our clients as they move towards delivering unconditionally is something that’s really important to me. It's also something that’s easier said than done. With more pressures, coming from more angles than ever before, organisations today must get creative in order to stay on top. For marketeers and commerce specialists alike, the latest waves of change mean that encouraging and cultivating a responsible consumer base is becoming a primary activity. This report is an attempt to get to grips with some of the overarching challenges, as well as sharing some of the main solutions.
Amid the complexity, one thing is clear: it’s time for brands to better understand the new rules of engagement between consumer and brand, unlock growth and raise the standard for experiences. Click here to explore the report today: https://fro.gd/3UGgxKM
Gagandeep Gadri Kerry Lee Christopher Baird Matthew Gratze Sharon Jiggins
Last week we made an exciting announcement. Our new partnership with Mistral AI brings additional AI capabilities - including Generative AI, unmatched customization and transformative large language models.
We're being increasingly asked for our POV and integration capabilities on all things AI and this partnership supercharges our innovation in this space.
Great things to come here!
#artificialintelligence #generativeai #capgemini
https://lnkd.in/edgGMb5w
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Mesh is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Mesh centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.