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Bibi Rydbacken

Kreativ varumärkes- och konceptutvecklare, kommunikatör & hotellnörd - Marknads- och kommunikationschef Svenska Möten.

Bibi Rydbacken is a business-oriented, driven, and creative brand and concept developer and communicator with a passion for achieving new goals and pushing her limits.

Her expertise spans across brand and concept development, strategic communication, marketing, PR, sales, business development, leadership, project management, digitalization, and e-commerce.

With a background working in leadership roles, she has collaborated closely with CEOs and reported directly to board chairpersons.

Bibi's international experience includes representing her organization at IACC and Historic Hotels of Europe.

She is currently focused on revitalizing the hotel and hospitality industry post-corona and advocating for the appreciation of careers in the field.

Bibi Rydbacken's journey in the hospitality industry started with part-time work cleaning hotel rooms during high school, fueling her passion for the sector.

Driven by the quote 'The only way to do great work is to love what you do' by Steve Jobs, she is always seeking new challenges and opportunities for growth.

Her educational background includes studies in negotiation techniques, leadership development, economics, PR, integrated marketing, and hotel management.

Bibi has held positions such as Director of Marketing & Communications at Svenska Möten, Director of Marketing and Operations at Countryside Hotels Sweden, Sales & Marketing Manager at The Collectors Hotels, Project Manager at HRG Nordic, and Regional Marketing Co-ordinator at Rezidor Hospitality Group.

Bibi Rydbacken
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Location

Stockholm County, Sweden