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Bill Bass

Chief Marketing Officer at FULLBEAUTY Brands

Bill Bass is an experienced business executive currently serving as the Chief Marketing Officer at FULLBEAUTY Brands since July 2019.1 He has a strong background in ecommerce and marketing, with over 25 years of leadership experience in the retail industry.2

Career Highlights

  • Chief Marketing Officer at FULLBEAUTY Brands (July 2019 - Present): Responsible for marketing, ecommerce, and IT teams.1
  • Co-president and Chief Marketing Officer at Orchard Brands (March 2012 - July 2015)1
  • VP/GM Customer Direct at Sears, Roebuck and Co. (2002 - 2005)1
  • SVP of Ecommerce and International at Lands' End
  • Group Director of Research at Forrester Research (1996 - 1999)1
  • Development Director at Boston.com (1995 - 1996)1

Education

  • MBA in Business from Stanford University Graduate School of Business1
  • Master of Science in Predictive Analytics from Northwestern University1
  • Master of Arts in Education Administration and Policy Analysis from Stanford University1
  • AB in English from Princeton University1

Bill Bass has also served on the Board of Directors for companies such as United Stationers and Tractor Supply Company. His expertise lies in team-building, launching new ventures, and revitalizing struggling businesses. At FULLBEAUTY Brands, he oversees a portfolio of proprietary brands focused on plus-size women and men's clothing.1

Related Questions

What are some of Bill Bass's most notable achievements at FULLBEAUTY Brands?
How did Bill Bass's military background influence his career in business?
What strategies has Bill Bass implemented to revitalize struggling businesses?
Can you provide examples of new ventures Bill Bass has launched successfully?
What are the key challenges Bill Bass has faced in his role as Chief Marketing Officer at FULLBEAUTY Brands?
Bill Bass
Bill Bass, photo 1
Bill Bass, photo 2
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Location

New York, New York, United States