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Bill Blummer
Digital Media Sales & Management Executive.
Professional Background
Bill Blummer is a seasoned professional in the digital media sales sector, with extensive experience in mobile video advertising, social media solutions, and programmatic advertising. As the Senior Vice President of Sales and Business Development at Consultant/Special Projects, he is actively exploring new opportunities within the digital landscape, leveraging his profound industry knowledge and expertise.
Previously, Bill held significant leadership roles in a variety of prestigious organizations, showcasing a remarkable trajectory in his career. He served as the Senior Vice President of Mobile Video Advertising and Social Media Solutions at Keek, where he honed his skills in creating innovative advertising strategies that resonate with target audiences across platforms. Bill also contributed as the Vice President of Sales East at Demand Media, driving sales growth and enhancing customer relationships in a rapidly evolving digital market.
His career also includes prominent positions such as Eastern Region Sales Director for AOL Video, where he was responsible for spearheading marketing initiatives and sales strategies that helped position the company at the forefront of online video consumption. At Exponential, Bill was the National Sales Director for Firefly Video and played a crucial role in developing their video advertising capabilities.
Further demonstrating his versatility in the field, he has also worked as the Director of National Advertising Sales at CBS Digital Media and the Vice President of Global Advertising Sales at AdGent Digital. His early career included valuable experiences at Excite@Home, Lycos, and Meevee, where he excelled in digital advertising sales within various capacities. In addition, Bill has a background in magazine publishing and advertising sales management at Gannett USA Weekend, Meredith Publishing, and CMP Media, offering him a comprehensive understanding of the advertising landscape across both digital and traditional mediums.
Education and Achievements
Bill Blummer's academic journey culminated in a Bachelor of Science in Journalism from Ohio University. His education provided a solid groundwork in communication, media, and storytelling, which have proven invaluable throughout his career in advertising and digital media.
In addition to his academic credentials, Bill's contributions to the industry have been recognized through his involvement with the Interactive Advertising Bureau (IAB), where he served as a board member. His thought leadership extends to speaking engagements at industry-leading conferences, such as the National Association of Broadcasters (NAB) event, Advertising Week, and the Twitter MoPub Social Video Advisory Conference. These platforms allowed Bill to share his insights and experiences, further solidifying his reputation as a thought leader in mobile and social advertising.
Achievements
Throughout his vibrant career, Bill Blummer has achieved numerous milestones that illustrate his commitment to innovation within the digital media realm. His expertise in mobile video sales and social media has positioned him as a sought-after leader and speaker in the industry. His track record of forging senior client relationships, both with tier-one clients and agencies, showcases his ability to connect brands with their desired audiences through effective advertising strategies.
With a keen understanding of global digital sales and cross-platform monetization, Bill has played a pivotal role in the transition of traditional advertising practices into the digital age. His strategic approach to client relationship management has allowed companies to capitalize on new revenue streams, enhancing brand visibility in a competitive marketplace. Bill’s knowledge of native advertising and programmatic expertise further showcases his adaptability to changing industry trends and technologies.
In conclusion, Bill Blummer's extensive background in digital media sales management, robust understanding of mobile and social media advertising, and proven leadership in high-stakes environments demonstrate his status as a key player in the advertising industry. Bill embodies a blend of visionary thinking and practical execution, ensuring that he continues to drive growth and innovation in an ever-evolving digital landscape.
