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Bill Friend

GM | Strategic Advisor | Commerce Tech Veteran | Revenue Leadership Executive | Mixologist

Bill Friend is a co-founder and principal at StrategyēM, a boutique strategic advisory firm focused on the commerce and marketing technology ecosystems.12 He is a seasoned sales veteran and go-to-market leader with over 25 years of experience in the industry.2

Prior to founding StrategyēM, Bill held several notable positions:

  1. General Manager at Adobe, leading the Enterprise Go-To-Market strategy.2
  2. General Manager at Fluent Commerce, where he launched the company in North America, established the brand, built partner channels, and secured early critical customers.2
  3. Senior leadership roles in sales at companies like Vignette, Endeca, and hybris.2
  4. Led SAP CX in the western region.2

Bill is known for his expertise in building high-performance teams and establishing effective sales and go-to-market strategies.2 He collaborates closely with product and marketing teams to drive success in the digital marketing and commerce technology market.2

On a personal note, Bill's preferred cocktail when exploring new bars is something bitter and boozy, ideally featuring an Amaro he hasn't tried before.2

Highlights

Time for some Hanky Panky & The Unbearable Lightness of The ...
Jan 1 · strategyem.com
About Us - StrategyēM - Boutique Strategic Advisory
About Us - StrategyēM - Boutique Strategic Advisory
Jan 1 · strategyem.com
StrategyēM - Boutique Strategic Advisory

Related Questions

What inspired Bill Friend to co-found StrategyēM?
How did Bill Friend's career evolve before starting StrategyēM?
What are some notable projects StrategyēM has worked on?
How does Bill Friend's background in finance influence his strategic advisory work?
What makes StrategyēM's approach to strategic advisory unique?
Bill Friend
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Location

United States