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Bill Kenney ๐
Author of Conquer Your Rebrand / CEO of Focus Lab + Odi
Bill Kenney is a co-founder of an agency established in 2009 with a focus on delivering exceptional work despite lacking prior agency experience.
Under his leadership, the agency has grown to a team of over 25 dedicated professionals, collaborating with top global brands like Marketo, Netflix, Adobe, Zuora, and Luminate.
The agency has successfully rebranded emerging organizations such as Braze, Salesloft, Launch Darkly, Tray.io, Kion, and Tango, with 18 clients attaining unicorn status after rebranding.
Clients of the agency have collectively secured $5.1 billion in capital post-rebranding, showcasing the agency's impact on their success.
Bill Kenney's team has been recognized with a Workhuman Certification for providing an exceptional work environment, fostering a culture of excellence.
Bill Kenney is the author of the book 'Conquer Your Rebrand', sharing insights and expertise on the rebranding process for businesses.
He has a background in Fine Arts and Graphic Design, having studied at the University of Tampa, showcasing his creative foundation.
Active within various organizations, Bill Kenney has been involved with Exit Five, AIGA New York as a mentor, and has held roles at Odi and Fast Company Executive Board, focusing on branding and business growth.
With a strong history in leadership roles at Focus Lab, Bill Kenney has contributed significantly as a Partner, Chief Executive Officer, and Chief Creative Officer, shaping the agency's success.
Passionate about B2B branding for both growth-stage and early-stage companies, Bill Kenney and his team at Focus Lab and Odi Brand Agency are dedicated to helping businesses thrive through strategic branding initiatives.
Highlights
Still feeling honored โค๏ธ
The @Brandersmag print just arrived! ๐ฅ
I'm humbled to have been asked to sit front and center on the cover of the latest Branders Magazine.
As a college art school student, I had no idea how my love for all things visual and creative would coalesce into a passion for branding, building a team, and serving clients.
What a ride the past 15 years have been building Focus Lab
My natural disposition is to keep my head down and work, always looking forward, and tackling what's directly in front of me.
I love the grind.
Rarely do I sit back and reflect.
Receiving this latest issue gives me a unique opportunity to do that.
But not to pat myself on the back.
My journey and who I am are the result of everyone around me.
My team, our clients, and my family.
I'm most thankful for them and how they push me.
Special thank you to ๐๐ฟ๐ฎ๐ป๐ฑ๐ฒ๐ฟ๐ ๐ ๐ฎ๐ด๐ฎ๐๐ถ๐ป๐ฒ for trusting me to hold down the cover. cc ๐๐๐ถ๐ + ๐๐ฎ๐ฟ๐ผ๐น๐ถ๐ป๐ฎ ๐
๐ Issue linked in the comments below.
Huge shout-outs to the other talented contributors in this issue. ๐ฆ๐ฐ๐ผ๐๐ ๐๐๐น๐น๐ฒ๐ฟ, ๐ฆ๐๐ฒ๐๐ฒ๐ป ๐ฃ๐ถ๐ฐ๐ฎ๐ป๐๐ฎ โ๏ธ๐ , ๐๐ฟ๐ฎ๐ฐ๐ฒ ๐๐ฎ๐๐๐ผ๐ป, ๐๐น๐ฒ๐ ๐๐ฒ๐ป๐๐ฒ๐ฟ, ๐๐ฎ๐ฏ๐ฟ๐ถ๐ฐ๐ถ๐ผ ๐ ๐ฎ๐ป๐ฐ๐ฒ๐ฏ๐ผ, ๐๐๐๐ ๐ฃ๐ผ๐ถ๐ฟ๐ถ๐ฒ๐ฟ, ๐ฆ๐ผ๐ฝ๐ต๐ถ๐ฎ ๐ฆ๐ฐ๐ต๐ฒ๐ถ๐ฏ๐ฒ๐น๐ฒ๐ฟ, ๐ ๐๐ and anyone else I missed.
To Carrie Nelson for the kick-ass photographs of me. ๐
And to my @FocusLabLLC team, for whom I get to represent. The work they do every week makes our company great, not me on a cover.

Branding isn't just how you look...
It's how you're perceived. ๐
Sure, how you look absolutely influences perception.
But so does...
โข Your product (Brand Delivery) โข What you say (Brand Messaging) โข How you say it (Voice and Tone) โข The clarity of your mission (Brand Purpose) โข Where you fit (Brand Positioning) โข The experience you deliver (Customer Experience) โข The way customers speak about you (Reputation) โข The culture you build (Employer Brand) โข The promises you makeโand keep (Brand Integrity) โข The values you live by (Brand Values) โข The trust you earn over time (Brand Equity)
Branding is behavior.
Visuals open the doorโbehavior builds belief.
Build accordingly. ๐
P.S. The photo is me being perceived as a cowboy at our company retreat last month in Tennessee ๐คฃ

