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Bill Macaitis
CMO | Advisor | Board Member | 5 Exits | @Slack | @Zendesk | @Salesforce
Bill Macaitis is a highly experienced marketing executive and advisor in the SaaS industry. He is not currently the CEO of a company called SaaS CMO Pro, but rather offers board advisory services and shares his go-to-market knowledge through Macaitis Advisory.15
Career Highlights
Bill has an impressive track record in marketing leadership roles at some of the fastest-growing SaaS companies:
- Slack: Served as CMO and CRO from 2014 to 2017, helping lead the company to a $16B IPO and eventual $28B acquisition by Salesforce.1
- Zendesk: Held the position of CMO from 2012 to 2014, contributing to the company's $1.7B IPO.1
- Salesforce: Worked as SVP of Marketing from 2008 to 2012, helping grow revenues from $900M to $3B.1
Current Role and Expertise
Currently, Bill offers board advisory services to select companies, sharing his extensive go-to-market knowledge gained from working with three of the fastest-growing SaaS companies in history.1 His areas of expertise include:
- Creating cutting-edge marketing strategies
- Building world-class teams
- Implementing modern marketing tech stacks
- Leveraging innovative go-to-market strategies, including freemium models and product-led growth
Approach and Philosophy
Bill is known for his customer-centric approach to marketing. He emphasizes:
- Focusing on the customer experience in all marketing efforts2
- Using email marketing to add value rather than just make sales2
- Leveraging personalization and technology to enhance customer engagement2
- Finding opportunities in customer pain points3
Education
Bill holds a Bachelor of Science in Business Administration from the Gies College of Business at the University of Illinois Urbana-Champaign, where he graduated with honors.1
Throughout his career, Bill has demonstrated a passion for innovative marketing strategies, particularly in the SaaS industry, and continues to share his expertise through advisory roles and speaking engagements.4
Highlights
Kudos to B2B Marketers that are bold 👏
I know it is easy to play it safe.
I know it is easy to stuff in acronyms everywhere.
I know it is easy to just do what the CEO told you to do.
But sometimes, for great marketing, you need to push the boundaries.
B2B doesn’t need to be boring.
I salute you, B2B marketer, that took a risk. 🙇
Easter eggs in B2B software?!?
It might be the B2C in me, but I believe B2B software should try to delight it's users just as much.
Put in an easter egg.
Have a fireworks celebration at a key milestone.
Put a joke in your release notes.
It's okay!
And you will standout.
#eastereggs #b2bmarketing #saas
