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Biren Kalaria

Managing Director - Data, Measurement & Analytics, Google UK

Biren Kalaria is a seasoned sales and go-to-market expert specializing in media and technology products/solutions, currently serving as the Managing Director of Data, Measurement & Analytics at Google UK. He has an extensive background in the tech industry, particularly at Google, where he has held several significant roles over the years.

Education and Career

Biren holds a Masters in E-Commerce with a focus on Management and Organisational Behavior from Birkbeck, University of London, and a BSc in Business Information Systems from De Montfort University.

Google Career

Throughout his tenure at Google, Biren has occupied various leadership positions, including:

  • Managing Director for Data, Measurement & Analytics
  • Client Solutions & Analytics
  • Global Strategy Lead for Cloud in Marketing
  • Head of Performance Solutions in the UK
  • Head of Audience Sales
  • Head of UK for DoubleClick Bid Manager
  • Sales Development Manager for Display & YouTube
  • Associate Industry Manager for Media & Entertainment

Recent Activities

As of February 2025, Biren is actively involved in industry events and initiatives. He recently launched "Think Measurement" in preparation for what he describes as "an important year for our industry," marking a new era of marketing.1 Additionally, he is currently seeking a measurement thought leader to partner with the largest brand advertisers, indicating his ongoing commitment to advancing measurement strategies in advertising.2

Biren Kalaria's extensive experience and current role at Google position him as a key figure in the fields of data analytics, measurement, and digital marketing strategy.12

Highlights

AudienceProject and Google work together on YouTube measurement
AudienceProject partners Google for YouTube measurement in the UK

Related Questions

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Biren Kalaria
Biren Kalaria, photo 1
Biren Kalaria, photo 2
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Location

London Area, United Kingdom