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Biren Kalaria
Managing Director - Data, Measurement & Analytics, Google UK
Biren Kalaria is a seasoned sales and go-to-market expert specializing in media and technology products/solutions, currently serving as the Managing Director of Data, Measurement & Analytics at Google UK. He has an extensive background in the tech industry, particularly at Google, where he has held several significant roles over the years.
Education and Career
Biren holds a Masters in E-Commerce with a focus on Management and Organisational Behavior from Birkbeck, University of London, and a BSc in Business Information Systems from De Montfort University.
Google Career
Throughout his tenure at Google, Biren has occupied various leadership positions, including:
- Managing Director for Data, Measurement & Analytics
- Client Solutions & Analytics
- Global Strategy Lead for Cloud in Marketing
- Head of Performance Solutions in the UK
- Head of Audience Sales
- Head of UK for DoubleClick Bid Manager
- Sales Development Manager for Display & YouTube
- Associate Industry Manager for Media & Entertainment
Recent Activities
As of February 2025, Biren is actively involved in industry events and initiatives. He recently launched "Think Measurement" in preparation for what he describes as "an important year for our industry," marking a new era of marketing.1 Additionally, he is currently seeking a measurement thought leader to partner with the largest brand advertisers, indicating his ongoing commitment to advancing measurement strategies in advertising.2
Biren Kalaria's extensive experience and current role at Google position him as a key figure in the fields of data analytics, measurement, and digital marketing strategy.12
Highlights
Team work, always.
After a few intense months of planning and preparation, we welcomed over 300 guests and 44 speakers, to our very first Measurement Summit in the UK.
It was a pleasure to spend the day with marketers, agencies and partners to talk about how you can accelerate marketing in an AI powered ads ecosystem, and the tools and techniques with which to do so.
A longer write up to come, but for now, a huge thanks to our guests, speakers and planning team for making this such a meaningful and successful day.
If you were there, we'd love to get your feedback in the comments below!
Yesterday we launched Think Measurement in time for what will be an important year for our industry.
This year marks a new era of marketing and we're here to help you build your new measurement foundations, with a series of resources and events to guide you through the critical steps to take now. From recovering conversion data with consent mode to understanding your users with Google Analytics 4; sign up below to unlock growth for your customers, your business and your team.
Live sessions with experts in the field kick off from Feb-8th.
Claire Norburn, Carl Fernandes, Sara Radin, Aude Conques Ravaux, Patrick Elliott
