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Bj Fogg

Adjunct Professor at Stanford - Research Lab Director - Author of Tiny Habits (a New York Times Bestseller)

BJ Fogg, PhD, divides his time between Stanford University and the industry, where he imparts knowledge on human behavior to help craft efficient solutions.

Proficient in Behavior Design, he has spent 15 years constructing models and techniques, as discussed in his latest book.

While previously known for his work in persuasive technology, his current research and teachings encompass a broader view of human behavior, with technology now being a secondary focus.

Education wise, he pursued a Ph.D. at Stanford University, specializing in the psychology of user experience, primarily focusing on persuasion and behavior change.

Highlights

Oct 31 · The New York Times
How to Build Healthy Habits - The New York Times
How to Build Healthy Habits - The New York Times
Oct 31 · The New York Times
How to Build Healthy Habits - The New York Times
How to Build Healthy Habits - The New York Times
Bj Fogg
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Location

Stanford, California, United States