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B.J. Naedele
Fortune 500 & VC/PE-backed President/GM, CMO, COO | Board Member, Advisor, Investor
B.J. Naedele is a dynamic and inspiring leader known for his expertise in creating, building, and scaling mission-driven, digitally-powered brands and businesses.
With an impressive background as a Corporate Officer, President & GM, Chief Commercial Officer, Chief Marketing Officer, and Chief Operating Officer at Fortune 500 and Venture-backed companies, B.J. Naedele has a proven track record of driving significant profitable growth across businesses ranging from $20M to $2BN.
B.J. Naedele is a recognized innovator who was pivotal in driving the digital fitness and connected product revolutions through initiatives like NikePlus and played a key role in the direct-to-consumer and digital transformations at Nike.
A sports management and marketing pioneer, B.J. Naedele led the Nike-NFL partnership and created the first-ever 'Moneyball' plan in College Sports, showcasing his strategic acumen and forward-thinking approach in the industry.
His corporate finance expertise is evident from his experience of closing numerous M&A, debt, and equity transactions during his tenure at GE Capital.
B.J. Naedele boasts global experience with local market leadership in major cities such as New York, Chicago, London, Shanghai, and Tokyo, showcasing his versatility and adaptability in diverse environments.
With a comprehensive expertise spanning all business stages from start-up to successful turnaround and exit strategies, B.J. Naedele is known for being a change agent, problem solver, and value creator.
He has further contributed to the industry as a Board Member, Advisor, and Investor for various MarTech, FinTech, and Sports/Media start-ups, reflecting his commitment to fostering innovation and growth in different sectors.
B.J. Naedele holds an MBA in Data and Decision Sciences, with a focus on Sports & Contract Law from Duke University, complemented by a Bachelor of Arts in Economics from the College of the Holy Cross, showcasing his strong academic foundation.
Throughout his career, B.J. Naedele has been associated with prominent organizations such as Sandlot Technology, NextUp Ventures LLC, Stake, OMORPHO, GORUCK, Shop Your Way, and Nike, where he held key positions driving business growth and innovation.
His diverse experience and proven leadership skills make him a valuable asset to any organization, with his strategic vision, operational expertise, and transformative impact setting him apart in the industry.
