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Bjarne Viken

I help professional service providers get high-ticket clients on LinkedIn | Lead Generation | Client Acquisition | Sales expert | Linkedin Sales

Bjarne Viken is the Founder of My Secret Writer, a company established in 2016 that specializes in writing and editing services, including business plans. Viken is also recognized as a LinkedIn Ghostwriter and Strategist, focusing on creating authority-building content for CEOs, founders, and solopreneurs to enhance their online presence and expertise.12

His professional background includes roles as a LinkedIn Marketing Strategist at ScaleUp and as a Co-Founder at Profit Proof. Viken's expertise lies in helping clients generate significant income through effective LinkedIn strategies, with claims of assisting clients in earning over $100,000 annually from the platform.34 He is based in Kongsberg, Norway, and actively shares insights on leveraging LinkedIn for business growth.3

Highlights

Sep 6 · linkedin

Have you heard about the PPVC framework?

No?

Well, you should.

P - Profile → Mention something from their LinkedIn profile

Look for unique experiences, skills, or endorsements Example: "Your transition from [Previous Industry] to [Current Industry] is intriguing."

P - Post → Reference their recent content

Engage with their ideas, don't just compliment Example: "Your insights on [Topic] in your recent post made me wonder about [Related Question]."

V - Venture → Highlight a company achievement or news

Use Google News or LinkedIn company pages for recent updates Example: "Congratulations on [Company]'s recent expansion into [New Market]."

C - Common Ground → Identify a shared interest or connection

Look for mutual connections, groups, or alma maters Example: "I noticed we're both alumni of [University]. Go [Team Mascot]!"

Putting it all together → "Hi [Name], your background in [industry] caught my eye (P). Your recent post about [topic] resonated with me, particularly your point about [specific insight] (P). Congrats on [Company]'s recent [achievement] - that's a significant milestone (V). I noticed we're both connected to [Mutual Connection] - small world! (C)"

This framework has been key to increasing my connection acceptance rates and has also boosted my response rates.

Pro tip → Create a spreadsheet to track these elements for each prospect.  It takes time upfront but pays off in personalisation efficiency.

P.S. - Which element do you find most effective in your outreach? Share your experience.

—-------------

My name is Bjarne Viken and I am a LinkedIn Growth Hacker. I can help your profile look better for free. Book a consultation call with me now!

Aug 29 · linkedin

Outreach isn't always pretty.

In my experience, a 80% failure rate is common.

Yes, you read that right.

But here's the kicker - That 30% success rate?

It's actually impressive in our field.

So, how do we improve these numbers?

  1. Reframe "failure"  • A "no" now doesn't mean "never"  • Each rejection is data for optimisation

  2. Play the long game  • I've seen $15k deals materialise months after initial contact  • Nurture relationships, don't just chase quick wins

  3. Quality over quantity  • Low-volume, highly personalised outreach often outperforms mass approaches  • Focus on ideal-fit prospects

  4. Strengthen your foundation  • A weak profile can sink even the best outreach strategy  • Invest in building credibility and showcasing results

  5. Test and iterate  • What works for one industry might flop in another  • Continuously refine your approach based on feedback

Remember - There's no "magic bullet" in outreach.

Success is as much about persistence and adaptability as it is about tactics.

P.S. - What's been your experience with outreach failure rates? Any strategies that have helped you improve? —------------- My name is Bjarne Viken and I am a LinkedIn Growth Hacker. I help you maximise your LinkedIn profile. Book a free consultation call with me now!

Related Questions

What inspired Bjarne Viken to start My Secret Writer?
How has Bjarne Viken's work at ScaleUp influenced his approach at My Secret Writer?
What are some success stories from clients of My Secret Writer?
How does Bjarne Viken's follow-up formula work?
What makes Bjarne Viken's ghostwriting services unique?
Bjarne Viken
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Location

Greater Melbourne Area