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Blair Williamson

Content Marketing leader, specializing in content for SEO and Website Content Strategy

Blair Williamson is a seasoned professional with over a decade of experience in content marketing and website management. Her areas of expertise include inbound content marketing, content for SEO, UX for blog engagement, WordPress, and website content strategy. With a passion for optimizing online experiences, Blair excels at organizing content to help visitors achieve specific goals. She leverages an analytical approach in her content marketing and planning, focusing on web content strategy, storytelling, and SEO optimization. Blair is a proficient user of WordPress, having both built websites and managed site content. She has also conducted WordPress 101 webinars and possesses skills in CSS and HTML. Furthermore, she is adept at conducting keyword research using tools like SEMRush, SEOclarity, Google Analytics, and Answer the Public. Blair has experience in A-B testing copy and content promotions to enhance user engagement. In addition, she has conducted user testing research using platforms such as Usertesting.com, Optimal Sort, and Ethnio for card sorting. Blair has completed a 6-course specialization in SEO, including a capstone project. Her educational background includes a Search Engine Optimization (SEO) Strategy Specialization Certificate obtained from UC Davis and Coursera, as well as a Bachelor of Arts (B.A.) in English from Texas A&M University.

Blair Williamson
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Location

Austin, Texas Metropolitan Area