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Blake Hochberger
Managing Director, Digital at Scale Marketing
Professional Background
Blake Hochberger is a seasoned professional known for his expertise in digital transformation, mixed media strategy, and channel sales. With a career that spans several years in the ever-evolving field of digital marketing and sales, Blake has leveraged his skills to drive growth and innovation within various organizations. As the Managing Director of Digital at Scale Marketing, he has successfully guided businesses through the complexities of digital transformation, helping them optimize their marketing strategies for the digital age.
Before his current role, Blake held the position of Vice President of Channel Sales at Chive Media Group, where he played a pivotal role in the organization’s sales strategy and execution. Throughout his tenure at Chive Media Group, he also held critical roles such as Senior Director of Media and Distribution, Director of Programmatic, and Director of Business Development, demonstrating his comprehensive understanding of media strategies and digital communication.
His extensive background in media and marketing also includes notable positions at LIN Digital as Director of Media and Mindshare as Digital Manager and Mobile Lead. This diverse experience has equipped Blake with a unique perspective on the intersection of technology and marketing, allowing him to innovate and lead in the ever-changing digital landscape.
Education and Achievements
Blake's educational journey began at Stevenson High School, where he laid the foundation for his future studies. He then pursued a Bachelor of Science degree in Advertising and Middle Eastern Studies at The University of Texas at Austin. This combination of studies not only gave him a solid grounding in advertising principles and practices but also enriched his cultural awareness and sensitivity, which are invaluable traits in today’s global market.
In addition to his formal education, Blake is also recognized as a CIMA Mentor, showcasing his commitment to guiding and supporting individuals in the industry. His ability to connect and communicate effectively has made him a sought-after mentor, and he is dedicated to helping the next generation of professionals excel in digital marketing and related fields.
Achievements
Blake Hochberger’s professional journey is punctuated by numerous achievements and contributions to the organizations he has been part of. As a former Board Member at AUSAM (Austin Advanced Media), he contributed to the development and implementation of strategies that furthered the organization’s goals. His influence in the digital marketing landscape is marked by his strategic vision and ability to implement innovative solutions that have yielded quantifiable results.
Throughout his career, Blake has brought forward-thinking strategies in analytics and attribution modeling to the forefront, enhancing decision-making processes and marketing effectiveness. His experience as an Account Executive at CBS Radio and an intern at WGN-TV further solidified his understanding of the nuances of media and communication across different channels.
With a robust focus on collaboration and communication, Blake Hochberger exemplifies leadership and innovation in the realm of digital marketing. His vast experience across various high-profile roles and his commitment to mentoring and education position him as a leading figure in his field.
