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Blake Umlauf
Building // Julep
Professional Background
Blake Umlauf is a driven professional with extensive experience in strategy and marketing. Currently serving as Co-Founder and Head of Strategy at Julep Digital, Blake has established himself as a pivotal figure in the digital marketing realm. With a solid foundation in economics, he possesses a unique blend of analytical skills and creativity that drives impactful marketing strategies for diverse clients.
In addition to his current role, Blake has an impressive history of entrepreneurship and innovation. He previously founded Vacation Theory LLC, a company focused on providing unique travel experiences, showcasing his passion for both business and customer engagement. His entrepreneurial endeavors reflect a deep understanding of market dynamics, consumer behavior, and innovative thinking.
Before embarking on his entrepreneurial journey, Blake honed his skills in marketing and strategy in various roles. He served as a Marketing Specialist at Engine, where he contributed to the development of comprehensive marketing strategies for clients. His expertise in this role allowed him to fine-tune his skills in digital marketing, customer acquisition, and brand development.
Blake also held the position of Marketing Director at Zaxby's Franchising LLC. In this capacity, he was instrumental in driving brand growth and improving customer engagement through effective marketing initiatives. His leadership skills during his tenure were crucial in navigating the competitive landscape of the franchising industry.
Earlier in his career, Blake started his journey in marketing as a Sales and Marketing Specialist at NICE NWA. This role laid the foundation for his future success in the industry, as he gained valuable insights into the intersection of sales and marketing, allowing him to implement strategies that resonate with target audiences.
Education and Achievements
Blake Umlauf pursued his higher education at the University of Arkansas, where he studied Economics. This academic background has provided him with a solid understanding of economic principles and their applications, which he has effectively utilized in his various professional roles. His education not only paved the way for his critical thinking abilities but also enhanced his capacity to analyze consumer and market trends.
Throughout his career, Blake has demonstrated a commitment to continual learning and professional development. His experience in different facets of marketing and entrepreneurship is a testament to his adaptability and drive.
Achievements
Blake’s notable achievements include co-founding Julep Digital, where he has successfully led key strategic initiatives that have elevated the company's market presence. His expertise in strategy has proven to be a significant asset, leading to successful campaigns that drive client satisfaction and retention.
As the founder of Vacation Theory LLC, Blake showcased his entrepreneurial spirit and ability to create memorable experiences for clients, highlighting his strong skills in operational management and customer service. His accomplishments in building successful marketing campaigns at Engine and Zaxby’s further underline his capabilities in generating business growth and brand awareness.
Blake Umlauf’s journey reflects a partnership of education and experience, demonstrating how a solid foundation in economics can lead to remarkable contributions in the marketing and entrepreneurial sectors. His commitment to innovation and strategy continues to inspire those around him, making him a respected professional in the digital marketing landscape.
